How much does it cost to run an ad on a billboard

Why Run An Ad On A Billboard For Your Business

In these modern times, where online advertising dominates the marketing landscape, you might wonder why run an ad on a billboard. However, billboard advertising continues to be a relevant and effective advertising medium that should not be overlooked. In this article, we will explore the reasons why running an ad on a billboard can be beneficial for your business.

Why Run an Ad on a Billboard for Your Business?

Ads On Billboards Reaches A Large Audience

One of the primary reasons why you should run an ad on a billboard is it has the ability to reach a large audience. Billboards are strategically placed in high-traffic areas, ensuring that your message is seen by thousands of people every day. Unlike online ads that can be easily ignored or blocked, billboards capture attention and leave a lasting impression.

Targeted Advertising

Billboards can be strategically placed in specific locations to target a particular audience. For example, if you own a local restaurant, you can place a billboard near to your premises to attract potential customers within the immediate vicinity. This targeted approach ensures that your message reaches the right people at the right time.

Run An Ad On A Billboard To Increase Brand Awareness

Billboards are excellent for building brand awareness. By consistently displaying your brand’s message and logo, you create a strong visual presence in the minds of consumers. This constant exposure helps establish your brand as a trusted and recognisable entity, leading to increased customer loyalty and sales.


Contrary to popular belief, running an ad on a billboard can be cost-effective, especially when compared to other forms of advertising. While the initial investment may seem high, billboards offer long-term exposure without recurring costs. Additionally, the wide reach of billboards ensures that your message is seen by a large audience, making it a cost-effective advertising option.

Why Run An Ad On A Billboard

How Do You Get an Ad on a Billboard?

Getting an ad on a billboard is a straightforward process. Here are the steps involved:

1. Research: Start by researching billboard companies in your area. Look for reputable companies with a good track record and a wide network of billboards.

2. Contact the Company: Reach out to the billboard company and discuss your advertising needs. They will guide you through the available options and help you choose the best billboard location to run your ad.

3. Negotiate the Contract: Once you have finalised the locations, negotiate the terms of the contract with the billboard company. Consider factors such as the duration of the ad, the location, and any additional services they offer.

4. Design Your Ad: Work with a professional graphic designer to create an eye-catching and memorable ad. Keep in mind that billboards have limited space, so your message should be concise and easy to understand.

How Much Does It Cost to Put an Ad on a Billboard?

The cost to run an ad on a billboard varies depending on several factors, including the location, size, and duration of the ad. On average, billboard advertising can range from a £350+vat to £900+vat per 2 weeks for a 48 sheet. It is essential to consider your budget and the potential return on investment when deciding on the cost to run your billboard ad.

What’s the Difference Between Running an Ad on a Digital and Traditional Billboard?

Digital billboards offer several advantages over traditional billboards. They allow for dynamic content, enabling you to display multiple ads in rotation. Digital billboards also offer flexibility in terms of scheduling and can be updated remotely. However, traditional billboards have their own advantages, such as lower costs and a more prominent physical presence. Ultimately, the choice between digital and traditional outdoor advertising depends on your specific goals and budget.

In Summary

Finally, running an ad on a billboard can be a highly effective marketing strategy for your business. With high visibility, targeted advertising, brand awareness, and cost-effectiveness, billboards offer unique advantages that should not be overlooked. By following the steps outlined above and considering the differences between digital and traditional billboards, you can make an informed decision and harness the power of billboard advertising to drive your business forward.

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