Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match
In these modern times, people are progressively spending more and more time out of home. This is why outdoor advertising is the perfect solution to reach and engage with your core customers as they move around your local area. Target shoppers, commuters, tourists, students and residents as they go about their everyday life.
10 benefits of outdoor advertising
Seamless Booking Process
A big reason why outdoor advertising should be on the marketing plan for businesses of all sizes is the fact that billboards are actually really affordable.
We often get asked how much does billboard advertising cost and the answer is simple, A 48 sheet billboard (20 ft x 10ft) on a main arterial road with millions of vehicles driving past is cheaper for 2 weeks than one day in a local newspaper.
Small or new businesses are often apprehensive in using outdoor advertising because the size and impact that billboards have makes it appear costly. But when you look at it, it’s really affordable.
The reasons as to why outdoor advertising works for businesses within the local area
79% of people never read the local Newspaper
61% of people never listen to commercial Radio
87% of people will see Outdoor advertising every week
As a business, you need to find ways to cut through the clutter of a saturated advertising environment and stay one step ahead of your competitors.
In other advertising formats :-
The reason why outdoor advertising is a fantastic way to cut through all that clutter and will allow your business to be found, seen and chosen is:-
As people are spending more and more time out of home, they are more exposed to Outdoor advertising. When consumers are out and about, they are in an active and alert mindset.
This means they are more inclined to absorb and engage with advertising messages.
Whilst they are out and about, having a mobile phone close to hand allows consumers to respond very quickly to an outdoor advert and its call to action. They snap, search, share and shop instantly.
Billboard advertising creates legitimacy in the consumers minds. The fact that your business will be “up in lights” will send a message to your potential customers that your brand is legit and trustworthy to deal with.
Furthermore, OOH also gives your brand a sense of prestige within the local area and signpost potential customers away from your competitors.
We know through research why outdoor advertising is the primary advertising format to reach shoppers within 30 minutes prior to them purchasing. Furthermore,Billboards can engage with this alert audience who are in a purchasing frame of mind. In addition, you can signpost them to your place of business.
Importantly, OOH dominates exposure and engagement with the consumer in last 30 minutes prior to purchasing as it reaches 88% of those exposed to the advertising message.
Brands and businesses using outdoor advertising during this pre purchase period vastly increases the likelihood of consumers finding out more about their product and chance of buying it.
This is a major reason why outdoor advertising should be on your marketing plan if you want to increase immediate sales and enquiries.
Amplify Outdoor often find that small and medium sizes businesses feel that buying a billboard is a hard process. In fact, its a straight forward way to get your business in front of millions of potential customers.
Why outdoor advertising is easy to book with Amplify Outdoor
Amplify offers a seamless process from start to finish, From choosing the right location for your business to the poster fixing.
Here are the steps of buying a billboard:-
Outdoor has always been so successful for businesses.