Why outdoor advertising?
Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match
Why outdoor ads are the perfect solution for your business
In these modern times, people are progressively spending more and more time out of home. This is why outdoor advertising is the perfect solution to reach and engage with your core customers as they move around your local area. Target shoppers, commuters, tourists, students and residents as they go about their everyday life.
Why outdoor advertising and billboards?
10 benefits of outdoor advertising
- Unlike TV, radio or print, billboards cannot be turned off or put down, they’re always on 24/7.
- Secondly, It grabs the attention of potential customers like no other form of advertising.
- In addition, Its one of the most cost-effective mediums of advertising.
- Brand awareness and strong name recognition.
- Colourful, creative and eye-catching ads have more impact.
- Reaches out to thousands of people on a daily basis.
- Targets a specific audience according to location.
- Ads are not lost in the mix of competitors and editorials.
- Messages are delivered continuously and frequently.
- Finally, It directs potential clients and customers to your place of business.
Prominent Locations
Competitive Rates
Seamless Booking Process
Local Company
Outdoor adverts are affordable
A big reason why outdoor advertising should be on the marketing plan for businesses of all sizes is the fact that billboards are actually really affordable.
We often get asked how much does billboard advertising cost and the answer is simple, A 48 sheet billboard (20 ft x 10ft) on a main arterial road with millions of vehicles driving past is cheaper for 2 weeks than one day in a local newspaper.
Small or new businesses are often apprehensive in using outdoor advertising because the size and impact that billboards have makes it appear costly. But when you look at it, it’s really affordable.
Why outdoor advertising has been around for decades – It reaches 98% of the UK population every week
Outdoor advertising gets seen
The reasons as to why outdoor advertising works for businesses within the local area
79% of people never read the local Newspaper
61% of people never listen to commercial Radio
But…
87% of people will see Outdoor advertising every week
Outdoor adverts catch people in an ‘ultra-absorbant’ state of mind
Why outdoor advertising cuts through the clutter
As a business, you need to find ways to cut through the clutter of a saturated advertising environment and stay one step ahead of your competitors.
In other advertising formats :-
- Your advert tends to get lost amongst editorial content and sits next to competitors when you advertise in newspapers.
- Consumers can switch off the radio or turn over the TV as they get annoyed with lots of adverts.
- Magazines are awash with adverts and generally have little content that makes the reader pick up the publication the following month.
The reason why outdoor advertising is a fantastic way to cut through all that clutter and will allow your business to be found, seen and chosen is:-
- It will be display your message on a massive canvas and not being shared with anyone else.
- Will display your message 24 hours a day, 7 days a week unlike other advertising formats.
83% of people recall seeing OOH advertising within the last 30 minutes before shopping
Why outdoor advertising creates immediate engagement
As people are spending more and more time out of home, they are more exposed to Outdoor advertising. When consumers are out and about, they are in an active and alert mindset.
This means they are more inclined to absorb and engage with advertising messages.
Whilst they are out and about, having a mobile phone close to hand allows consumers to respond very quickly to an outdoor advert and its call to action. They snap, search, share and shop instantly.
Outdoor adverts are capable of driving a 38% increase in mobile engagements with brands and businesses
Outdoor adds prestige and boosts your profile
Billboard advertising creates legitimacy in the consumers minds. The fact that your business will be “up in lights” will send a message to your potential customers that your brand is legit and trustworthy to deal with.
Furthermore, OOH also gives your brand a sense of prestige within the local area and signpost potential customers away from your competitors.
Outdoor advertising is the main advertising format to reach shoppers in the 30 minutes prior to purchase
Why outdoor advertising alters purchasing decisions in the last window of influence
We know through research why outdoor advertising is the primary advertising format to reach shoppers within 30 minutes prior to them purchasing. Furthermore,Billboards can engage with this alert audience who are in a purchasing frame of mind. In addition, you can signpost them to your place of business.
Importantly, OOH dominates exposure and engagement with the consumer in last 30 minutes prior to purchasing as it reaches 88% of those exposed to the advertising message.
Brands and businesses using outdoor advertising during this pre purchase period vastly increases the likelihood of consumers finding out more about their product and chance of buying it.
This is a major reason why outdoor advertising should be on your marketing plan if you want to increase immediate sales and enquiries.
Its easy to book
Amplify Outdoor often find that small and medium sizes businesses feel that buying a billboard is a hard process. In fact, its a straight forward way to get your business in front of millions of potential customers.
Why outdoor advertising is easy to book with Amplify Outdoor
Amplify offers a seamless process from start to finish, From choosing the right location for your business to the poster fixing.
Here are the steps of buying a billboard:-
- Pick a location(s)
- Check availability and costs
- Advert design
- Poster production
- Poster fixing
Some other key stats highlighting why outdoor advertising is so successful
Outdoor has always been so successful for businesses.
- Firstly, 7 out of 10 consumers have seen outdoor adverts in the last month.
- Secondly, Two thirds of consumers have searched the web as a direct result of an outdoor advert.
- 1 in 3 people have bought something because of an outdoor advert.
- Out of home advertising is strongly linked to mobile search as well as social media.
- Finally, The more the consumer are exposed to outdoor adverts the more they research and buy.
Finally, Want to know more about how billboards can be successful for your business?
Call us on 01202 670687, email us at matt@amplifyoutdoor.co.uk or fill in your details below…