03 Sep Why outdoor advertising works
Why outdoor advertising works for small to medium size businesses (SME’s)
If you think outdoor advertising is for big brands and companies then think again. Amplify Outdoor specialise in providing successful outdoor advertising campaigns for small and medium size businesses. With our local knowledge and over 20 years in the outdoor advertising industry we work hard to make your ad spend and budget go a long way producing a great return of Investment (ROI).
Here are some of the reasons why outdoor advertising works for small and medium size businesses.
It increases brand awareness and presence within the local area
Displaying your name, brand, offer, contact details and logo on a high impact billboard next to a busy arterial road where people drive past your message several times a day will make them remember you and they will definitely have a greater memory recall.
Engage with a massive audience
All businesses both large and small want to draw as much attention as possible to drive footfall and sales. Outdoor advertising can engage with almost everyone within your area and signpost them to your business. If you advertise on the radio or in a magazine your only getting a specific, small audience.
Outdoor advertising puts your business in control
Radio and Television can be turned off or switched over meaning your business is missing out on potential customers.
Magazine and newspaper readerships are declining at a rapid rate, coupled with the fact that you advert is sandwiched in between your competitors and editorial.
Outdoor advertising puts your business in control, Your message will be displayed 24 hours a day, 7 days a week in a massive format on a very busy road
Repetition, repetition, repetition
Generally people are creatures of habit, They use the same route to commute to work in the mornings and evenings. Outdoor advertising gives you the opportunity to engage with the same person(s) multiple times throughout the day. Your advert being seen multiple times by the same person which increases memory recall of your brand. Furthermore, it’ll give a stronger chance that they will visit your business.
So do you think outdoor advertising is expensive? Think again, Please click here to find out about our advertising costs or please get in touch for more information.