The reason why billboard advertising dominates the media landscape is because they tap into our mobile lifestyles. We spend over 70% of our waking lives out of the home and thus exposed to it as we travel around the local area.
Billboard advertising is big and bold with unlimited creative potential to capture your target audience. In addition, it also gives you the edge over the competition.
The reason why billboard advertising is unbeatable for local businesses is the fact that they are now affordable. It’s not just available to national brands.
Billboards give you long term brand recognition and reminds potential consumers daily on how to access your products and services. The durability of your message builds the notoriety of your business.
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Firstly, Businesses are constantly looking for cost effective ways to advertise and get noticed by as many people as possible.
Furthermore, the cost factor is why billboard advertising is a favourite amongst SME’s. They are now within reach for businesses of all sizes and cheaper than any other advertising format within the local area.
We have no doubt that billboard advertising will engage with a large, relevant audience and produce a great ROI.
Billboards allow the advertiser to control where their message will be seen and who see’s it without any wasted coverage. Advertisers can target shoppers, commuters, students, tourists and even competitors with a billboard.