What are the benefits of outdoor billboard advertising

What Is Outdoor Billboard Advertising

Outdoor billboard advertising is a powerful and impactful form of advertising that utilises large, strategically placed displays to promote brands, products, or services. These eye-catching billboards are typically located in high-traffic areas, such as highways, busy streets, or urban centres, ensuring maximum visibility and exposure to a wide audience. In this webpage, we will explore what outdoor billboard advertising entails, the different types of billboards available, and the benefits it offers to businesses.

What is Outdoor Billboard Advertising?

Outdoor billboard advertising involves the use of large, static or digital displays to convey messages and capture the attention of passersby. These billboards are designed to be visually appealing, concise, and impactful, making them an effective medium for brand awareness and message delivery. Outdoor billboards are strategically placed in areas with high foot or vehicular traffic, ensuring that the message reaches a large and diverse audience.

The Different Types of Outdoor Billboard Advertising

Traditional Billboards

Traditional billboards are static displays that consist of printed graphics on large panels. These billboards are typically made of vinyl or paper and are affixed to a sturdy structure. Traditional billboards offer high visibility and impact due to their large size and strategic placement. They are available in various sizes, with the most common being the 48-sheet and 96-sheet billboards. The 48-sheet billboard measures 20 feet wide by 10 feet high, while the 96-sheet billboard measures 40 feet wide by 10 feet high. The cost of traditional billboards varies depending on factors such as location, size, and duration of the campaign.

Digital Billboards

Digital billboards are a more modern and dynamic form of outdoor advertising. These billboards utilise LED technology to display digital content, allowing for more flexibility and creativity in messaging. Digital billboards can showcase multiple messages, rotate content, and even incorporate interactive elements such as QR codes or social media engagement. The ability to update content in real-time makes digital billboards ideal for time-sensitive promotions or rotating messages. The cost of digital billboards is typically higher than traditional billboards due to the added technology and flexibility they offer.

The Different Types of Outdoor Billboard Advertising

Benefits of Outdoor Billboard Advertising

Wide Reach and Visibility

Outdoor billboard advertising has the advantage of reaching a wide audience due to their strategic placement in high-traffic areas. They capture the attention of motorists, pedestrians, and commuters, ensuring maximum visibility and exposure. This wide reach allows businesses to create brand awareness and deliver impactful messages to a diverse audience.

Impactful and Memorable

The large size and bold graphics of outdoor billboards make them highly impactful and memorable. They have the power to create a lasting impression on viewers, increasing brand recognition and recall. The concise messaging and visually appealing designs of billboards enable businesses to convey their message effectively and leave a lasting impact on consumers.

24/7 Advertising

OOH ads are visible 24/7, providing continuous exposure to a wide audience. Unlike other forms of advertising that may have time restrictions or limited exposure, billboards are always present and accessible. This constant visibility ensures that the message is seen by a diverse range of individuals at different times of the day.

Targeted Advertising

Outdoor billboard advertising can be strategically placed in specific locations to target a particular audience. For example, billboards near shopping centres or sports venues can target consumers interested in retail or sports. This targeted approach allows businesses to reach their desired audience and increase the effectiveness of their advertising campaigns.

How To Get Results From Outdoor Billboard Advertising?

Target your audience

Before creating the billboard advert, think about the audience who will be seeing your message. You need to imagine how they will respond to an advertisement and the reaction generated by the billboard must be positive.

Avoid boring adverts

People hate boring billboard adverts, Trust us, your audience will ignore it. A good billboard should tap into their imagination. Furthermore, There should be a call to action displayed prominently. It will encourage people to make a positive action towards your business.

Make your outdoor billboard eligible

The message and text on a billboard should be large enough to be seen from a distance. Make sure that the font and its size is eligible.

Write short messages

If you will be creating an outdoor billboard advert use a maximum of 10 words. The message should be clear and concise. The main audience that engages with outdoor billboard advertising is the motorist. This means that they’ll have only a few seconds absorb the advertisement’s message. Few drivers will take their eyes off of the road long enough to read more than a couple words on a billboard. Use images to get your message across.

Use high-resolution images

High-resolution images have a minimum resolution of 300 pixels per inch. Using images with lower resolution would result in blurry or pixelated images and this will have a negative impact on your creative.

While words on a billboard can grab the attention of onlookers, visuals make a greater impact. Carefully choose bold images that clearly illustrates your products and service.

Add contact information on the billboard

The contact details of your business should always be on your outdoor billboard. It would increase the chances of potential customers getting in touch with you.

Colors and Contrast

Make sure that the colours you use are complementary to each other. Some colour combinations can be unreadable. Furthermore, Always stick with the colours and branding of the other marketing that you are using.



Outdoor billboard advertising is a powerful and impactful form of advertising that utilises large, strategically placed displays to promote brands, products, or services. Whether it’s traditional billboards or digital billboards, these eye-catching displays offer wide reach, high visibility, and impactful messaging. The different types of billboards, such as the 48-sheet and 96-sheet sizes, provide businesses with options to suit their specific needs and budgets. Outdoor billboard advertising allows businesses to create brand awareness, deliver impactful messages, and reach a diverse audience. With its wide reach, constant visibility, and targeted approach, outdoor billboard advertising remains a highly effective and memorable form of advertising for businesses of all sizes.

Amplify outdoor are a local outdoor advertising company with a portfolio of outdoor billboards in prime locations. Please get in touch with us today for a free quote and proposal. 01202 670687 / matt@amplifyoutdoor.co.uk


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