01 Mar What are the Different Types of Outdoor Advertising
Welcome to our blog page, where we will explore the different types of outdoor advertising. Out-of-home advertising is a powerful marketing tool that allows businesses to reach a wide audience and create brand awareness.
Recently, a survey suggested that OOH had a 55% level of trust amongst the UK population. So, If such a large amount of the UK population is trusting outdoor advertising , It must mean that they are engaging with it!!!.
Importantly, Outdoor advertising reaches 98% of the UK population at least once a week. So, What are the different types of outdoor advertising that gets noticed within our Towns and Cities.
In this guide, we will discuss the various types of outdoor advertising and their benefits.
What Are The Different Types Of Outdoor Advertising?
Traditional Billboard Advertising
Traditional billboards are large, static displays that are strategically placed in high-traffic areas. They are typically made of vinyl or paper and can be seen by both pedestrians and drivers. Traditional billboards offer excellent visibility and can effectively capture the attention of passersby.
Digital Billboard Advertising
Secondly, digital billboards are a modern twist on traditional billboards. They use LED technology to display dynamic and interactive content. Digital billboards offer the flexibility to change messages and visuals quickly, allowing advertisers to target specific audiences or run time-sensitive campaigns.
Bus stop ads provide an excellent opportunity within the outdoor advertising arena. They are located in busy areas and attract a captive audience waiting for their bus. Advertisements at bus shelters can be in the form of posters or digital screens, allowing businesses to reach a diverse audience.
Taxis are a common sight in cities, making them an ideal platform for outdoor advertising. Taxi advertising can take the form of exterior wraps or rooftop displays. This type of advertising offers high visibility and can effectively target urban audiences.
Advertising on buses allows businesses to reach a wide audience as these mobile billboards travel throughout various neighbourhoods and routes. This type of OOH advertising can be in the form of exterior bus wraps, interior posters, or even digital screens inside the buses.
The London Underground provides a unique opportunity for advertisers to reach a captive audience during their daily commute. Advertisements can be placed on platforms, escalators, or inside the trains, ensuring maximum exposure to millions of passengers.
Airports are bustling hubs with a constant flow of travellers. Advertising in airports allows businesses to target a captive audience with high disposable income. Advertisements can be placed in terminals, baggage claim areas, or even on airport shuttles.
This type of out-of-home refers to objects such as benches, kiosks, and toilets that are found in public spaces. These objects can be utilised for advertising purposes, allowing businesses to reach pedestrians and create brand awareness.
Lamp Post Adverts
Lamp post adverts are small displays that are attached to lamp posts along streets and roads. They are typically used for local advertising and can effectively target specific neighbourhoods or communities.
Train Station Ads
Train stations are busy hubs with a constant flow of commuters. Advertising in train stations allows businesses to reach a captive audience with a high dwell time during their daily commute. Advertisements can be placed on platforms, escalators, or inside waiting areas
Finally, Wall murals are large-scale advertisements that are painted directly onto buildings or walls. They can be highly impactful and create a visually stunning display that captures the attention of passersby.
What Is The Most Common Type Of Outdoor Advertising?
The most common type of outdoor advertising are billboards, both traditional and digital. Traditional billboards have been a staple in the advertising industry for decades. They offer excellent visibility, allowing businesses to reach a wide audience. Digital billboards, on the other hand, have gained popularity in recent years due to their ability to display dynamic and interactive content. They offer the flexibility to change messages quickly and target specific audiences. Furthermore, both traditional and digital billboards provide a cost-effective way to create brand awareness and generate high levels of exposure.
What Affects The Costs Of The Different Types Of Outdoor Advertising?
Several factors can affect the costs of outdoor advertising. These include the format, size, campaign length, frequency, production, and installation costs. Larger formats such as billboards or wall murals tend to be more expensive than smaller formats like lamp post adverts. The duration of the campaign and the frequency of the advertisements can also impact the costs. Longer campaigns or higher frequency levels may require a larger investment. Additionally, production and installation costs, such as printing posters or creating digital content, should be taken into account when budgeting for outdoor advertising.
In conclusion, These different types of outdoor advertising offer businesses powerful platforms to reach a wide audience and create brand awareness. With various types of outdoor advertising available, businesses can choose the format that best suits their advertising goals and target audience. Billboards, both traditional and digital, are the most common types of outdoor advertising, offering excellent visibility and flexibility. The costs of outdoor advertising can vary depending on factors such as format, size, campaign length, frequency, production, and installation costs. Furthermore, By understanding the different types of outdoor advertising and considering the factors that affect costs, businesses can make informed decisions and maximise the effectiveness of their outdoor advertising campaigns.