01 Mar What are the Different Types of Outdoor Advertising
Recently, a survey suggested that different types of outdoor advertising had a 55% level of trust amongst the UK population. So, If such a large amount of the UK population is trusting outdoor advertising , It must mean that they are engaging with it!!!.
Importantly, Outdoor advertising reaches 98% of the UK population at least once a week. So, What are the Different Types of Outdoor Advertising that gets noticed within our Towns and Cities.
Billboard advertising is one of the most popular and used outdoor advertising formats. Due to the sheer size they are perfect for brand building and reaching a mass market. They engage with passers by via large, colourful designs that resonate with the people that see them.
Other forms of mass advertising such as TV or radio can easily be switched off or turned over. That cnnot be said for billboards. Internet and newspaper adverts need to be invited in via an action. This isn’t the case with billboards.
The main advantages of this type of outdoor advertising
- You only have a few seconds for someone to see a billboard. Therefore, their size is a huge advantage. Large, bright, eye-catching creatives with a call to action is your best bet. This has been proven to leave a lasting impression in the mind of the consumer.
- Adverts on billboards are free to the consumers. They don’t have to buy a newspaper or subscribe in order to view your advertising message.
- With 70% of our waking life out of the home. Billboard advertising allows you to reach this active audience in a cost effective manner.
- Billboards offer a guaranteed audience. Your message will get multiple views by the same consumer. This will lead to a greater recall of your business and products.
- This different type of outdoor advertising has the ability to display an advertisers message 24 hours a day, 7 days a week.
- Outdoor advertising is always evolving. Advertisers are using digital, social media and interactive strategies to increase consumer engagement.
- This outdoor advertising type is not just available to national brands. Billboards are available to businesses of all sizes. Now is the time to take advantage and get in touch with us today on email@example.com.
Bus stop advertising
More than 3 million people in the UK travel on buses every day. In March 2018, the number of bus journeys reached 4.36 billion. Furthermore, 92% of the UK population views bus shelter advertising every week. This can be whilst waiting for a bus or in their vehicle.
One of the disadvantages of this type of outdoor advertising is that affluent consumers are less likely to travel in this way. If you want to target an with a high disposable income, you should consider using one of the other different types of outdoor advertising.
Furthermore, You don’t have much space to display your advertising message. A 6 sheet bus stop (1.2m x 1.8m) doesn’t offer as high a impact as a billboard. The 48 sheet billboard (6m x 3m) and 96 sheets (12m x 3m) offers a far greater canvas to engage with your target audience.
Advertising on buses
Bus is one of the other different types of outdoor advertising. They act as mobile billboards as they cover the local area.
The disadvantages of bus advertising
- With such a small advertising space you are limited with your message and what you can put in your creative. This can have an adverse effect as it will not portray your business to its full potential.
- Adverts on the sides of buses tend not to face head on to people and are side on. This would be extremely difficult for the consumer to read.
- Movement – By the time you attempt to read the message the bus has pulled off and is long gone. It is also really difficult to read an advert on a bus whilst it’s moving.
- With buses being on the road all day in all weathers the advert can get dirty, splashed with mud and thus ineligible to read.
- If your advert is on an older looking bus, The prestige of your brand will be diminished in the consumers eyes.
Advantages of billboard advertising
- Firstly, Unlike bus advertising, Billboards deliver your advertising message 24 hours a day, 7 days a week.
- Secondly, A Large format billboard adds prestige and notoriety to your business due to the size and impact.
- Billboards can offer exact locations so you can target your key demographic with no wastage.
- Unlike bus advertising, Outdoor billboards face head on to consumers making your advertising message easier to digest.
- A much larger advertising space than bus advertising so you can portray you business and brand to its fullest. You have more space to play with to create a memorable advert. Have a look at our page for tips on creating an effective billboard advert.
- Finally, A static advertising location placed in front of stationary vehicles.
Finally, would you like to know more about the different types of outdoor advertising and which is the best for your business?. Please get in touch on firstname.lastname@example.org / 01202 670687 / 07557 373483