what is an advertising campaign

Understanding The Billboard Marketplace

Welcome to our page dedicated to exploring the billboard marketplace. On this page, we will delve into the history of billboard advertising, its significance, costs associated with traditional and digital billboards, and what the future holds for this dynamic industry.

History of The Billboard Advertising Marketplace

Billboard advertising has a rich history that dates back to ancient civilisations. The earliest known billboards can be traced back to ancient Egypt, where large stone carvings were used to promote goods and services. Fast forward to the 19th century, and billboards began to take shape as we know them today. The advent of lithography and advancements in printing technology allowed for the mass production of posters, leading to the rise of billboard advertising.

What is Billboard Advertising? 

Billboard advertising refers to the strategic placement of large, eye-catching displays in high-traffic areas to capture the attention of passersby. These displays can be found along busy roads, in main shopping centres, and even in sports arenas. Billboards serve as powerful marketing tools, allowing businesses to reach a wide audience and create brand awareness. With their ability to convey concise messages and visually engage viewers, billboards have become an integral part of the advertising landscape.

Costs to Advertise in the Billboard Marketplace

When it comes to advertising on billboards, costs can vary depending on several factors. Traditional billboards, typically made of vinyl or paper, require design and printing costs, as well as fees for renting the physical space. The location of the billboard plays a significant role in determining the cost, with prime spots in densely populated areas commanding higher prices.

In recent years, digital billboards have gained popularity due to their dynamic nature and ability to display multiple advertisements. Digital billboards offer flexibility in terms of content rotation and can be updated remotely. The costs associated with digital billboards include design and production fees, as well as ongoing maintenance and electricity costs.

The Future of the Billboard Marketplace

As technology continues to advance, the future of the billboard marketplace looks promising. Digital billboards are expected to become more prevalent, offering advertisers greater flexibility and interactivity. With the integration of data analytics and artificial intelligence, billboards can be tailored to specific demographics and display personalised content in real-time.

Furthermore, advancements in LED technology will enhance the visual impact of billboards, allowing for more vibrant and attention-grabbing displays. Integration with mobile devices and augmented reality may also revolutionise the way billboards engage with viewers, creating immersive experiences and driving consumer engagement.

In conclusion, the billboard marketplace has a rich history and continues to evolve with the advancements in technology. Billboards remain a powerful advertising medium, capable of capturing the attention of a wide audience. As digital billboards gain prominence, the industry is poised for further innovation and growth. Understanding the history, costs, and future trends of the billboard marketplace is crucial for businesses looking to leverage this effective marketing tool. Stay tuned for more insights and updates on our website blog page.

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Here's what our clients say about us


Jenny Pearce
Diverse Abilities


After working with Matt for a few years now, I can honestly say it has been an absolute pleasure. His billboards are in fantastic spots and at very competitive rates, plus his customer service and professionalism is spot on. He always makes sure we receive the best service and the whole process, from booking to delivery, is perfect. I really couldn’t ask for anything more.

Hayley O’Shea
Talbot Heath School


I have worked with Matt for a few years now. His customer service is excellent often going beyond the call of duty. He has some fantastic prime spots at very competitive rates. His poster printing service is very reasonable & makes the whole process of booking & managing outdoor media seamless.

Matthew Lawrence
Urban Guild


We’ve been working with Showcase for a couple of years principally to promote our Christmas parties. As a local business with 4 restaurant and hotel venues in the town it’s great to support another local business and still achieve the reach and exposure that outdoor advertising offers. Matt’s a total pleasure to deal with and I would recommend asking him about your next marketing campaign.

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