what are the types of out of home advertising

Exploring the Different Types of Out-of-Home Advertising

Are you looking to take your business to the next level with a creative, high-impact approach? Join us as we explore the different types of out-of-home advertising. In our latest blog post, we delve into various formats, analysing their benefits and effectiveness. Whether you’re a seasoned advertiser or a rookie business owner, this comprehensive guide will provide you valuable insights, and potentially influence your next marketing strategy. 

What exactly is ‘Out of Home’ advertising?

Out of Home (OOH) advertising is a powerful and effective way to reach a large audience with your message. Unlike other forms of advertising, OOH is usually seen by people who are not actively looking for it. This makes it an excellent tool for grabbing the attention of potential customers. OOH advertising can be used to target specific demographics, such as those in certain age groups or with certain interests, making it a great way to reach the people you want to connect with.

When choosing an OOH advertising campaign, it is important to consider where to place the ads. Placing your advertisement in locations where people are likely to see it, such as busy streets or near popular attractions, can increase its effectiveness. Additionally, OOH advertising is often combined with other forms of media, such as radio or TV, to further increase its impact.

Overall, OOH advertising is an effective and cost-efficient way to reach a wide audience with your message. With careful placement and the right strategy, you can ensure your message is seen by the people you want to reach.

What are the main types of out-of-home advertising?

Out-of-home advertising is an effective way to reach people and get your message seen by potential customers. There are many different types of out-of-home advertising available, and each has its advantages.

Billboard advertising is one of the most popular types of out-of-home advertising. These large-scale, high-impact signs can be seen from a distance, making them ideal for targeting a wide audience. Bus stops and shelters are also great locations for targeting local areas. Street furniture advertising, such as benches and kiosks, provides advertisers with a great platform to reach passers-by. Street ads come in a variety of shapes and sizes and can be used to target pedestrians or drivers. Transport advertising, which includes buses, trains, taxis and even boats, is another way to advertise to commuters. Digital out-of-home advertising is becoming increasingly popular and offers a great way to display dynamic content engagingly.

No matter which type of out-of-home advertising you choose, it’s an effective way to reach potential customers and build brand awareness. With so many options available, it’s easy to find the right solution for your business.

Billboard Advertising

Billboard advertising is an extremely effective way of getting your message out to a large audience. It can be used to target specific areas or demographics, such as commuters travelling on a particular stretch of road. Additionally, it is particularly effective for campaigns that need to be seen multiple times to be remembered.

Billboards can be used for a variety of different purposes. You can use them to promote products or services, create brand awareness and even drive traffic to physical locations. What’s more, billboard advertising is cost-effective, as it offers excellent value for money compared to other forms of out-of-home advertising.

Furthermore, billboards can be used to create a sense of urgency, as they are seen by a large number of people in a short amount of time. This is perfect for campaigns that need to be seen quickly, such as those for limited-edition products or services.

Types Of Billboards

Digital billboards are becoming increasingly popular as a form of out-of-home advertising. DOOH are large electronic displays that can be used for a variety of purposes, including advertising, public service announcements, and more. This type of advertising is especially useful for businesses that want to reach a wide range of potential customers in a short period of time. Digital billboards allow businesses to change their message quickly and easily, which can be beneficial in a rapidly changing market.

Traditional billboards are also a popular form of out-of-home advertising. They are typically made of paper or wood and use printed images to advertise products, services, or companies. They are also relatively inexpensive compared to other forms of advertising.

Mobile billboards are another type of out-of-home advertising. Mobile billboards are typically placed on trucks or trailers and driven around to different locations to advertise products or services. This type of advertising can be helpful for businesses that want to reach customers in multiple locations. Mobile billboards can also be used to target specific demographics or geographic areas.

Out of home advertising sizes

Transit Advertising

Transit advertising is an effective form of outdoor advertising that allows businesses to reach a large number of people. Ads can be placed on buses, trains, taxis, and other forms of public transportation, and can be tailored to areas with the highest levels of traffic and visibility. Transit advertising stands out from other forms of out-of-home advertising, as it can be seen by people travelling to and from their destination. This form of advertising is also particularly effective for targeting specific demographics, such as commuters or students. This makes it an attractive option for businesses looking to reach a wide range of people.

Types Of Transit Advertising

Out-of-home transit ads are an effective way to reach potential customers with your message, and there are many types to choose from. Bus ads are an excellent choice for those looking to reach a large audience in multiple locations. These large ads are placed on the sides of buses, making them highly visible.

Train ads are another option for those looking to target commuters. These ads can be placed both inside and outside of trains, making them a cost-effective way to reach a large number of people. Similarly, taxi ads can be placed on the sides of taxis and used to target specific areas, making them a great choice for those looking to reach a local audience.

Street Furniture

Street Furniture is a type of advertising that utilises existing physical structures such as benches, kiosks, bins and bus shelters to display ads. It is an effective way to reach a wide audience, as it is seen by pedestrians, cyclists and drivers alike.

Street Furniture is an environmentally friendly way to advertise, as it uses existing structures rather than having to build new ones. It is also a great way to reach people in specific locations, as the ads can be targeted to specific areas. Furthermore, Street Furniture can be interactive, with many companies offering interactive kiosks that allow users to interact with the ads.

Overall, Street Furniture offers a wide range of benefits to advertisers. It is a cost-effective and eco-friendly way to reach a wide audience, with the ability to target specific areas and even offer interactive experiences. It is certainly worth considering for any out-of-home advertising campaigns.

How Much Do These Types Of Out-Of-Home Advertising Cost?

The cost of an out of home advertising campaign depends on many variants. Location, size, production to name a few. Prices also vary between digital and traditional billboards, Prices are usually based on a two week booking period.

Normally, a two week booking on a traditional 48 sheet billboard will cost around £350, which doesn’t include the production of your poster. In contrast, a two-week booking on DOOH will cost in the region of £1400. Iconic digital locations such as Piccadilly lights that produce the highest of footfalls will come at an even greater premium.

Types Of Out-Of-Home Advertising – Final Thoughts

Out-of-home advertising has a vast array of innovative options to get businesses of all sizes the attention they need. Be it classic billboards, transport advertising, street furniture, digital out-of-home advertising or even ambient advertising, each offers unique benefits. The choice ultimately hinges on the specific needs, budget, and target audience of the company. It is worth noting that, while digital media proliferates due to advances in technology, traditional outdoor advertising remains vital in the marketing mix. With careful planning and a clear message, out-of-home advertising can significantly improve brand awareness and drive customer engagement for success.


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