17 Mar What are the three main outdoor advertising examples
A consumer will notice a lot outdoor advertising examples when they move around the local area. They will notice shop signs, sandwich boards, bus and and billboards, but which one prove to be successful for businesses within the local area.
Via a recent survey, we found out that so of the main examples of outdoor advertising had a 55% level of trust amongst the UK population. With this figure in mind, Due to a large amount of the UK trusting this advertising format, It must mean that they are noticing and engaging with it.
What very important to know is that Outdoor advertising reaches 98% of the UK population at least once a week. So, What are the three main outdoor advertising examples in your area?
Billboard advertising is one of the most popular outdoor advertising examples. Due to the sheer size they are perfect for building a businesses brand and engaging with such a massive audience.. They engage with passers by via large, colourful designs that resonate with the people that see them.
Billboards deliver advertising messages 24 hours a day, 7 days a week and do not need to be invited in order to be seen. That cannot be said for the likes of TV or radio can easily be switched off or turned over. Furthermore, Internet and newspaper adverts need to be invited in via an action.
The advantages of this outdoor advertising example
- Their size is a huge advantage. Large, bright, eye-catching creatives with a call to action will produce results. They have also been proven to leave a lasting impression in the mind of the consumer.
- Adverts on billboards are free to the consumers. They don’t have to buy a newspaper or subscribe in order to view your advertising message.
- With 70% of our waking life out of the home. Billboard advertising allows you to reach this active audience in a cost effective manner.
- Billboards offer a guaranteed audience. Your message will get multiple views by the same consumer. This will lead to a greater recall of your business and products.
- These outdoor advertising examples have the ability to display an advertisers message 24 hours a day, 7 days a week.
- Billboards work well alongside digital, social media and other interactive strategies, This will increase consumer engagement.
- This example of outdoor advertising is affordable to businesses of all sizes. It used to be available to big brands but not anymore. Now is the time to take advantage and get in touch with us today on email@example.com.
Bus stop advertising
Over 3 million people in the UK travel on buses every day. In 2018, the number of bus journeys reached 4.36 billion. Furthermore, 92% of the UK population views bus shelter advertising every week. This can be whilst waiting for a bus or in their vehicle.
A main disadvantage of this outdoor advertising example is affluent consumers are less likely to travel in this way. If you want to engage with a high disposable income, you should consider using billboard advertising within your campaign.
Furthermore, You don’t have much of a canvas to display your advertising message. A 6 sheet bus stop (1.2m x 1.8m) doesn’t offer as high a impact as a billboard. The 48 sheet billboard (6m x 3m) and 96 sheets (12m x 3m) offers a far greater canvas to engage with your target audience.
Advertising on buses
Bus is one of the other main outdoor advertising examples. They act as mobile billboards, circulating around the local area.
The disadvantages of using bus advertising
- With such a small advertising space you are limited with your message and what you can put in your creative. This can have an adverse effect as it will not portray your business to its full potential.
- Adverts on the sides of buses do not face people and are side on. This would be extremely difficult for people to read.
- Movement – By the time you attempt to read the message the bus has pulled off and is long down the road. It is also really difficult to read a bus advert whilst it’s moving.
- With buses being on the road all day in all weathers the advert can get dirty, splashed with mud and thus ineligible to read.
- If your advert is on an older looking bus, The prestige of your brand will be diminished in the consumers eyes.
Advantages of billboard advertising over buses
- Firstly, Unlike adverts on a bus, Billboards display your message 24 hours a day, 7 days a week.
- Secondly, A Large billboard adds an element of prestige and notoriety to your business.
- Billboards can offer exact locations so you can target your key demographic with no wastage.
- Unlike buses, billboards face head on to consumers making your advertising message easier to read.
- A much larger advertising space than bus advertising so you can portray you business and brand to its fullest. You have more space to play with to create a memorable advert. Have a look at our page for tips on creating an effective billboard advert.
- Finally, A static advertising location placed in front of stationary vehicles.
Would you like to know more about the other outdoor advertising examples and which is the best for your business?. Please get in touch on firstname.lastname@example.org / 01202 670687 / 07557 373483