30 Aug The benefits of outdoor advertising in the uk
We realise that Outdoor advertising in the UK is a new avenue for a lot of small businesses. Unless your company has used billboard advertising before then you may not know the benefits or whether it is right for you.
What are the benefits of outdoor advertising in the UK?
As a business it can be a minefield when deciding how best to promote your business in a cost effective way. A small businesses advertising budget needs to be used carefully in order in get an ROI.
To help you understand the power of outdoor advertising in the UK, we’ve put together a list of the advantages and why you should choose this advertising format over any other.
Outdoor advertising in the UK offers reach
Outdoor advertising in the UK reaches 98% of the population and 87% of adults every week. Furthermore, it delivers over 90% reach. These figures are more than logical as the average person spends over 3 hours a day in public places.
Reach out to a mass market
Outdoor advertising reaches people in all walks of life. This is due to consumers spending 70% of their waking life out of the home. When you consider this stat, Outdoor advertising is a very effective at reaching a massive audience at a cost effective rate.
Engagement and action
In a 2015 study it was established that effective outdoor adverts were capable of driving a 38% increase in mobile engagements.
Furthermore, 17% more consumers engaged with a brand after they had been exposed to an outdoor advert than those who hadn’t.
The study also showed that 57% of all actions took place up to two days after the exposure to the outdoor advert.
Consumers make more online purchases via desktop than mobile. But m-commerce usage is massively on the up. A billboard connects the dots between traditional media and mobile engagement. Outdoor advertising in the UK triggers consumers’ online purchasing decisions.
Outdoor advertising cuts through the clutter
Online media is a dominant way of getting info about businesses and their products. But when we see messages in the real world it often has a much bigger impact on our consciousness than online content.
Furthermore, online advertising is over saturated which means it will be hard for your business to stand out against all the noise. Outdoor advertising in the UK offers companies the ability to stand out from the crowd and make people pay attention.
Outdoor has a high impact
Unlike other formats, outdoor advertising does not need to be invited in and is part of the urban environment. It cannot be turned off like TV or radio. Consumers have no control on whether they see it or not. This gives your campaign higher impact over a longer period of time.
Round the clock exposure
A massive benefit of outdoor advertising in the UK for businesses is the the amount of exposure it delivers. Your message will be displayed 24 hours a day, 7 days a week. This is due to the fact that outdoor advertising cannot be switched off, turned over or blocked.
We hope that you found these benefits insightful. Looking to plan and book an outdoor advertising campaign?. Please get in touch as we would love to guide you through the steps.