How Much Does Street Advertising Cost

Top Tips For Successful Street Advertising

Street advertising is a powerful and effective way to reach a wide audience and promote your brand or product. With its ability to capture the attention of passersby and create a lasting impression, street advertising has become a popular choice for businesses looking to increase their visibility. In this blog post, we will explore the world of street advertising and provide you with the top five tips for successful street advertising.

What is Street Advertising?

It refers to any form of advertising that takes place in public spaces, such as streets, sidewalks, and public transportation. It is a form of out-of-home advertising that aims to reach a large number of people in high-traffic areas. Street advertising can take many forms, including billboards, bus shelters, phone kiosks, 6 sheets, point of sale displays, and even advertisements on rubbish bins.

What are the Different Types of Street Advertising?

Billboards: Billboards are large outdoor advertising structures that are typically placed in high-traffic areas. They offer a wide reach and can be seen by a large number of people.

Bus Shelters: Bus shelters provide a unique opportunity for street marketing as they are located in areas with high foot traffic. Advertisements placed on bus shelters can capture the attention of both pedestrians and commuters.

Phone Kiosks: Phone kiosks are another popular form of street ads. These structures provide a prime location for advertisements as they are often located in busy areas and can attract the attention of people passing by.

6 Sheets: 6 sheets are smaller advertising displays that are commonly found in urban areas. They are cost-effective and can be strategically placed to target specific demographics.

Point of Sale: Point of sale advertising refers to advertisements placed at the point of purchase, such as in-store displays or posters near cash registers. This form of advertising can be highly effective in influencing purchasing decisions.

Rubbish Bins: Advertisements on rubbish bins are a unique and creative way to reach a wide audience. These advertisements can be eye-catching and memorable, making them an effective format.

What is Street Advertising

5 Top Tips for Successful Street Advertising

Identify Your Target Market

Before launching a street advertising campaign, it is crucial to identify your target market. Understanding who your audience is will help you choose the right locations and formats for your advertisements.

Research Formats

Different street advertising formats have different advantages and disadvantages. Researching and understanding the various formats will help you choose the ones that align with your goals and target audience.

Simplistic Advert Design

This form of advertising is often viewed by people on the move, so it is essential to keep your advert design simple and easy to understand. Use bold colours, clear messaging, and eye-catching visuals to grab attention quickly.

Campaign Timing

Timing is crucial in advertising. Consider the time of day, day of the week, and even the season when planning your campaign. For example, if you are promoting a summer product, it would be more effective to launch your campaign during the warmer months.

Monitor its Effectiveness

To ensure the success of your street advertising campaign, it is essential to monitor its effectiveness. Track metrics such as foot traffic, sales, and brand awareness to determine the impact of your campaign and make any necessary adjustments.

How Much Does Street Advertising Cost?

The cost of street advertising can vary depending on factors such as location, duration, and format. Billboards in high-traffic areas tend to be more expensive, while smaller formats like 6 sheets may be more affordable. It is best to contact advertising agencies or outdoor media companies for specific pricing information.

Final Thoughts

Street adverts are a powerful tool for businesses looking to increase their visibility and reach a wide audience. By following the top five tips mentioned in this blog post, you can create a successful street advertising campaign that captures attention, engages your target market, and drives results. Remember to research, plan, and monitor your campaign to ensure its effectiveness and make any necessary adjustments along the way.

Please get in touch today for advertising options matt@amplifyoutdoor.co.uk / 01202 670687



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