Roadside billboards

Traditional And Digital Roadside Billboards

Roadside billboards have long been a staple in the advertising industry, capturing the attention of drivers and pedestrians alike. These towering structures, strategically placed along busy roads and highways, have the power to deliver impactful messages to a wide audience. In this blog post, we will explore the roadside billboards in greater detail, discussing what they are, where they are situated, the cost of advertising on them in the UK, and the benefits of having roadside billboards near your business. So, let’s dive in and discover the power of these traditional and digital advertising mediums.

What Are Roadside Billboards

Roadside billboards are large advertising displays that are typically situated along major roads and highways. They are designed to capture the attention of passing motorists and pedestrians, delivering a concise and impactful message. These billboards come in various sizes, with the most common being the 48-sheet and 96-sheet formats. Traditional roadside billboards are static, featuring printed advertisements, while digital roadside billboards utilise LED technology to display dynamic and eye-catching content.

What Are The Benefits Of Roadside Billboards

Roadside Billboards Have A High Impact

Unlike other advertising format, roadside advertising boards don’t need to be invited in. Billboards are part of the urban environment, therefore cannot be turned off like television and radio. The consumer has no control on whether they see it or not giving your campaign more impact.

Roadside Demands Attention

Roadside outdoor advertising stands alone so your message isn’t lost amongst your competitors adverts and editorial like newspapers and magazines. Huge in size, roadside OOH ads makes themselves highly visible at both close range and long distances.

Roadside Billboards Are Very Cost Effective

Studies have found that roadside billboards delivers a high return of Investment and the higher the budget spent on outdoor advertising the larger the ROI.

Reach A Massive Audience

This is a great marketing platform for brands or business that are trying to reach a broader audience. Billboards are in public spaces and has access to potential customers that can  be difficult to target.

It Reaches Out At Point Of Sale

Location is everything when it comes to roadside advertising because it impacts across all stages of the Path-to-Purchase.  Outdoor advertising is the advertising medium most seen by shoppers in ‘the last window of influence’ before shopping and making a purchase.It can alter purchasing decisions.

What Are The Benefits Of Roadside Billboards

How Much Do Roadside Billboards Cost in the UK

The cost of advertising on roadside billboards in the UK can vary depending on several factors, including location, size, duration, and demand. Generally, the cost is determined by the number of impressions or views the billboard is expected to generate. Prime locations, such as those near busy junctions or popular tourist destinations, tend to command higher prices. On average, the cost of advertising on a 48-sheet roadside billboard in the UK can range from £200 to £800 per 2 weeks, while digital billboards can cost between £500 and £900 per week. It’s important to consider your budget and advertising goals when determining the best option for your business.

Are There Any Roadside Billboards Near Me

The answer is yes!. Roadside billboards can be found throughout the UK, making them accessible to businesses in various locations. Whether you are in a bustling city or a rural area, there are likely billboards near to your business that can help you reach your target audience. Advertising near your business location offers several benefits. Firstly, it increases brand visibility and awareness among local residents and commuters. This can lead to increased foot traffic and sales for your business. Secondly, it allows you to target specific geographic areas, ensuring that your message reaches individuals who are most likely to be interested in your products or services. Lastly, having billboards near your business can create a sense of credibility and professionalism, positioning your brand as a prominent player in the local market.

Final Thoughts

Roadside, both traditional and digital, continue to be a powerful advertising medium in the modern age. Their strategic placement along busy roads and motorways ensures that your message reaches a wide audience, making them an effective tool for brand awareness and promotion. While the cost of advertising on billboards in the UK can vary, it is important to consider the potential return on investment and the benefits of reaching a large and targeted audience. So, whether you are a small local business or a national brand, consider the power of billboards in your advertising strategy and watch your brand visibility and customer engagement soar.

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