what are the roadside billboard costs

Understanding the Factors Involved in Roadside Billboard Costs

When considering your advertising options, roadside billboards can be a highly effective and impactful choice. However, understanding the factors that contribute to roadside billboard costs is crucial in making informed decisions for your advertising campaign. In this article, we will delve into the meaning of a roadside billboard, explore the reasons for using them, and examine the various factors that influence their costs.

What is the Meaning of a Roadside Billboard

A roadside billboard is a large outdoor advertising structure typically located along motorways, busy roads, or in urban areas. These billboards are designed to capture the attention of passing motorists and pedestrians, conveying a message or promoting a product or service. Roadside billboards are known for their size, visibility, and ability to reach a wide audience.

What are the Factors Involved in Roadside Billboard Costs?

Several factors contribute to the costs associated with roadside billboards. Understanding these factors will help you determine the budget required for your advertising campaign. Let’s explore each factor in detail:

Size Of The Roadside Billboard

The size of the billboard plays a significant role in determining its cost. Larger billboards offer more visibility and impact, but they also come with a higher price tag. Common sizes include 48-sheet, 96-sheet, and digital billboards.

Advertising Format

Roadside billboards can be either traditional or digital. Traditional billboards consist of printed vinyl or paper posters, while digital billboards display dynamic content on electronic screens. Digital billboards tend to be more expensive due to their advanced technology and flexibility.


The location of the billboard greatly influences its cost. Prime locations with high traffic volumes and desirable demographics command higher prices. Urban areas and major roadsides are typically more expensive than rural or less populated areas.

Roadside Billboard Rental Period

The duration for which you rent the billboard affects the overall cost. Short-term rentals may be available for a few weeks, while long-term rentals can extend to several months or even years. Longer rental periods often come with discounted rates.

Frequency of Bookings

If you plan to book multiple roadside billboards or extend your rental period, you may be eligible for volume discounts. Negotiating a package deal with the billboard company can help reduce costs.

Artwork Creation

Designing and creating the artwork for your billboard is an essential factor to consider. Hiring a professional graphic designer or agency to create eye-catching and impactful artwork may incur additional costs.

Production and Installation

The production and installation of the roadside billboard itself are additional expenses to consider. Traditional billboards require printing and installation, while digital billboards involve the setup of electronic screens and content management systems.

what are the costs of roadside billboard advertising

How Much Does a 48-Sheet Roadside Billboard Cost?

The cost of a 48-sheet roadside billboard can vary depending on the several factors listed above. However, traditional billboards typically range from £350 to £900 per two weeks, depending on the location and rental period. Digital billboards tend to be slightly more expensive, with costs ranging from £500 to £1,200 per two weeks.

In Summary

Roadside billboards offer high visibility, brand awareness, and targeted advertising opportunities. Understanding the factors involved in roadside billboard costs is crucial for planning an effective advertising campaign. Factors such as size, format, location, rental period, frequency of bookings, artwork creation, and production and installation all contribute to the overall cost. By considering these factors and their associated costs, you can make informed decisions and maximise the impact of your roadside billboard advertising.

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