What is Outdoor advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside of their homes. In addition, We know through research that people spend over 70% of their waking life outside. Therefore, advertising outdoors is a perfect way to engage with a large and highly alert audience.
Outdoor advertising for local businesses
If you’re looking for a cost effective way to attract customers to your business, then advertising outdoors is the way to go. Amplify Outdoor are the specialists in outdoor advertising for local businesses. that is guaranteed to reach a wider audience than any other advertising platform.
On their daily commute? Stuck in traffic? Waiting at the bus stop? You can engage your target audience as they go about their everyday lives. Our outdoor locations will grab the attention of passers-by.
There are many different purposes to advertising outdoors, they include: attracting tourists, informing residents, alerting students, tempting shoppers and convincing commuters. You can also use it to promote an up and coming event or open day.
The benefits of advertising outdoors
Advertising outdoors 24/7
Outdoor advertising does not need to be invited in. Firstly, It is part of the community. Secondly, It delivers messages 24/7 and cannot be turned off like a television or a radio.
It demands attention
Billboards do not have to compete with other ads like newspapers. Often big in size, outdoor makes itself very visible at both close and large distances.
Outdoor advertising is cost effective
When businesses use advertising outdoors they notice a high ROI due to the large audience it can reach with a small budget.
Mass audience
Billboards are perfect for companies who are wanting to reach a broader audience. Outdoor advertising is in public domain and has the ability to reach consumers that are difficult to reach.
The last window of influence
Through research we know that outdoor advertising is the format most seen by shoppers in ‘the last window of influence’ before shopping. Alter purchasing decisions and signpost them to your business.
Key player in the media mix
Outdoor advertising has been proven to work successfully with alongside other formats. The impact and reach of outdoor advertising can remind the consumer of the message across other media channels.
Want to know more about advertising outdoors?
Call us on 01202 670687, email us at matt@amplifyoutdoor.co.uk
Prominent Locations
Competitive Rates
Seamless Booking Process
Local Company
Advertising outdoors on a long term basis
There are a lot of benefits of booking a billboard long term for businesses. Organisations who already do it see and value the impact it has on them.
Due to this, our locations often gets booked up its best to get in touch with us quickly for the availability as soon as you have a location in mind.
83% of people recall seeing OOH within the last 30 minutes before shopping
The process of booking outdoor advertising
Booking outdoor advertising in the UK may seem like a mission, especially for businesses who haven’t used it before. The truth is, It’s really easy and can be done in 5 steps:-
- Identify your outdoor locations.
- Ring us for the availability and costs.
- Design of the advert.
- Production of your poster(s)
- The install of your poster(s).
Lets take a look at these further:-
1. Identify your outdoor locations.
You start by establishing your target audience and where the best locations are in order to speak to them.
You may feel advertising outdoors close to your business would be good to signpost customers to your showroom.
2. Availability and costs.
The ideal outdoor advertising locations have been established, now give us a call to check availability and cost effective packages.
Amplify Outdoor are a family run advertising company who aren’t bound by rate cards. We are able to offer discounted package deals for multiple locations or longer term bookings.
3. Advert Design
The space is booked, don’t waste it. Your advert needs to relate to the people that you want to see it.
Our creative team will help you with this but if you have your own designer we will provide artwork specifications.
4. Production of your posters
Once you are happy with the final design we will then send it to print. If you prefer to use your own printing firm just get them to deliver it to our depot.
5. Installation of your posters
Finally, Our in house fixing team will install your adverts. This will be done with TLC to ensure there are no peeling sections and correctly joined.
You often see peeling posters on the billboards of national outdoor providers , Not with us. In other words, We use high quality poster material to ensure that your advert remains in place for the duration of your campaign.
Outdoor advertising reaches 98% of the UK Population every week
Outdoor is a must for local businesses
One of the most cost effective ways to attract customers to your business, advertising outdoors has it all. Amplify Outdoor are the specialists in outdoor advertising for local businesses and we can guide you through this advertising platform.
Daily commute? Stuck in traffic? Waiting for a bus? You can engage your target audience as they go about their everyday lives.
There are many different purposes to advertising outdoors, they include: attracting tourists, informing residents, alerting students, tempting shoppers and convincing commuters.