25 Sep A Complete Guide To Outdoor Advertising Space

Welcome to our blog page, where we will provide you with a complete guide to outdoor advertising space. Whether you are a business owner looking to promote your products or services or a marketer interested in understanding the outdoor advertising industry, this guide will equip you with the knowledge you need to make informed decisions.

How Big Is The Out-Of-Home Industry?

The outdoor advertising industry in the UK is thriving and continues to grow year after year. According to the Outdoor Media Centre, the industry generated over £1 billion in revenue in 2019. This growth can be attributed to the effectiveness of outdoor advertising in reaching a wide audience and its ability to create brand awareness.

The Three Main Types Of Outdoor Advertising Space

Billboards

Billboards are one of the most common and recognisable forms of out-of-home advertising. They are large, eye-catching displays that are strategically placed in high-traffic areas such as the roadside, city centres, and shopping districts. Billboards offer excellent visibility and can effectively capture the attention of passersby.

Buses

Advertising on buses is another popular outdoor advertising space. Bus advertising allows businesses to reach a diverse audience as buses travel throughout various neighbourhoods and routes. This type of advertising can be in the form of exterior bus wraps, interior posters, or even digital screens inside the buses.

Bus Stops

Bus stops provide an excellent opportunity for marketeers. They are often located in busy areas and attract a captive audience waiting for their bus. Advertisements at bus stops can be in the form of posters, digital screens, or even interactive displays.

How Do You Buy Outdoor Advertising Space?

Buying outdoor advertising space involves several simple steps. Firstly, you need to choose the format that best suits your advertising goals and target audience. Once you have decided on the format, you will need to source the media owner who owns the advertising space you are interested in. Media owners can be outdoor advertising companies or local authorities.

Negotiating rates with the media owner is the next step. Rates can vary depending on factors such as location, size, and duration of the campaign. It is important to negotiate a fair price that aligns with your budget and campaign objectives.

After finalising the agreement, you will need to design your advertisement. Consider the visual impact, message clarity, and brand consistency when creating your advert. Once the design is ready, it is time to print the posters or materials required for installation.

The final step is the installation of your advertisement. This involves placing the posters or materials in the designated outdoor advertising space. It is crucial to ensure proper installation to maximize visibility and effectiveness.

How Much Does Outdoor Advertising Space Normally Cost?

The cost of outdoor ad space varies depending on several factors. These include the location, size, duration, and demand for the advertising space. Prime locations such as busy city centres or major roadsides tend to be more expensive compared to less populated areas. On average, a billboard can cost anywhere from £200 to £1,000 per fortnight, while bus advertising can range from £150 to £500 per bus per week.

How Has Outdoor Advertising Space Evolved In Modern Times?

In modern times, outdoor advertising space has evolved to incorporate digital technology. Digital billboards and screens have become increasingly popular due to their ability to display dynamic and interactive content. This allows advertisers to engage with their audience in new and innovative ways. Additionally, advancements in data analytics and targeting techniques have made outdoor advertising more personalised and effective.

In Summary

Outdoor advertising space offers businesses a powerful platform to reach a wide audience and create brand awareness. With various formats available, such as billboards, buses, and bus stops, advertisers have the flexibility to choose the option that best suits their needs. Buying outdoor advertising space involves choosing the format, sourcing the media owner, negotiating rates, designing the advert, and installing it. Costs vary depending on factors such as location and duration. As technology advances, outdoor advertising continues to evolve, incorporating digital displays and personalized targeting techniques.