Why outdoor advertising

Reasons to use outdoor advertising boards

Outdoor advertising boards are a common advertising format which is used by businesses of all sizes. Billboard advertising is highly visual which created an impact by using images, colours, copy and call to actions. Furthermore, It amplifies a companies message in order to create brand awareness, drive sales and footfall.

Outdoor advertising boards have a lot of benefits, Lets take a look at them in greater detail:-

1) Outdoor advertising works around the clock

Firstly, Outdoor advertising boards are omnipresent and engage with your target audience 24 hours a day, 7 days a week. They work around the clock. Engaging consumers as they commute to work, are out shopping or Socialising.

2) Great scope for creativity

Outdoor advertising offers businesses an unlimited creative potential. Therefore, Well designed campaigns allows brands to engage with their target audience in a very cost effective way.

3) Outdoor advertising cannot be avoided 

Furthermore, Billboards are unavoidable. Unlike print, radio and TV, They cannot be turned off or put down, they deliver your message 24 hours a day, 7 days a week.

4) Outdoor appeals to consumers

Billboard advertising boards are welcomed by consumers. According to Outsmart,Outdoor is the friendliest form of advertising within the media landscape. Unlike those annoying online banner adverts or pop ups.

5) Billboards act at point of sale

No other traditional forms of advertising is closer to the Point of Sale in terms of immediacy and proximity. More than 70% of all purchasing decisions are made spontaneously and only 30% planned ahead. Outdoor advertising alters consumers purchasing decisions at POS when they are in a buying frame of mind.

6) Outdoor advertising provides support

Thanks to geo-marketing, Outdoor advertising boards can be planned on a regional basis.  For example when advertisers want to strengthen specific sales territories or support local dealers, billboards can do just that.

7) Outdoor advertising boards produce a great ROI

In a media comparison, outdoor advertising scores highest in terms of Return on Investment (ROI). Furthermore,  It has the ability to reach a massive, relevant audience in a cost effective way.

8) Outdoor interacts with millennials

Billboards are particularly effective for reaching the younger generation and youthful target groups.

9) OOH boosts reach

No advertising medium is better when it comes to achieving a high reach and response rates. More importantly, Outdoor advertising boards are a quick response medium.

10) Outdoor advertising boards are now more affordable to businesses than ever

There is a perception that billboard advertising costs are not within reach for small businesses. Companies feel that their budget wouldn’t stretch as far as an outdoor advertising board due to the size and impact.

This is truly not the case. Billboards are cheaper and more cost effective than any other advertising format.

Finally, Want to know more about our outdoor advertising boards, the costs involved and our locations?. Please feel free to get in touch today to discuss your next campaign.



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