01 Jul Reasons to use outdoor advertising boards
Outdoor advertising boards are a common advertising format which is used by businesses of all sizes. Billboard advertising is highly visual which created an impact by using images, colours, copy and call to actions. Furthermore, It amplifies a companies message in order to create brand awareness, drive sales and footfall.
Outdoor advertising boards have a lot of benefits, Lets take a look at them in greater detail:-
1) Outdoor advertising works around the clock
Firstly, Outdoor advertising boards are omnipresent and engage with your target audience 24 hours a day, 7 days a week. They work around the clock. Engaging consumers as they commute to work, are out shopping or Socialising.
2) Great scope for creativity
3) Outdoor advertising cannot be avoided
Furthermore, Billboards are unavoidable. Unlike print, radio and TV, They cannot be turned off or put down, they deliver your message 24 hours a day, 7 days a week.
4) Outdoor appeals to consumers
Billboard advertising boards are welcomed by consumers. According to Outsmart,Outdoor is the friendliest form of advertising within the media landscape. Unlike those annoying online banner adverts or pop ups.
5) Billboards act at point of sale
No other traditional forms of advertising is closer to the Point of Sale in terms of immediacy and proximity. More than 70% of all purchasing decisions are made spontaneously and only 30% planned ahead. Outdoor advertising alters consumers purchasing decisions at POS when they are in a buying frame of mind.
6) Outdoor advertising provides support
7) Outdoor advertising boards produce a great ROI
In a media comparison, outdoor advertising scores highest in terms of Return on Investment (ROI). Furthermore, It has the ability to reach a massive, relevant audience in a cost effective way.
8) Outdoor interacts with millennials
Billboards are particularly effective for reaching the younger generation and youthful target groups.
9) OOH boosts reach
No advertising medium is better when it comes to achieving a high reach and response rates. More importantly, Outdoor advertising boards are a quick response medium.
10) Outdoor advertising boards are now more affordable to businesses than ever
There is a perception that billboard advertising costs are not within reach for small businesses. Companies feel that their budget wouldn’t stretch as far as an outdoor advertising board due to the size and impact.
This is truly not the case. Billboards are cheaper and more cost effective than any other advertising format.
Finally, Want to know more about our outdoor advertising boards, the costs involved and our locations?. Please feel free to get in touch today to discuss your next campaign.