15 Oct Out Of Home Advertising Stats

Out Of Home Advertising Stats

There is so many stats and information with regards to out of home advertising these days. We thought we would compile a few of the most important to consider.

Here you will find the key out of home advertising stats so you can plan a marketing campaign.

People Spend 70% Of Their Waking Time Out Of Their Homes

Think about the amount of waking time we spend outside these days, commuting to and from work or school, socialising, Shopping and leisure activities. People spend a lot of time on the go within their local area.

Out of home advertising engages with this highly alert audience as they go about their everyday lives like no other forms of advertising can. We take guidance and influence from adverts that we see along the way and the trick is to have your advertising message in positions where they are most likely to see and be influenced by them.

98% Of People See Out Of Home Advertising Every Week

With traditional forms of advertising not working like they used to, For example newspaper readerships on the decline, Out of home advertising stats prove it continues to grow and grow.

Billboard advertising messages can reach all demographics; from young to old, from rich to poor. You can engage with your target audience  by placing your message in the right place at the right time. For example appeal to students near night clubs and cinemas, engage with shoppers on the high street.

Complementary To Digital

Outdoor advertising can enhance digital campaigns, with 46% of consumers searching for a product or brand online after seeing an OOH advert.

People Are 17% More Likely To Respond To An Out Of home Advertising Campaign On Their Mobile

Studies found that the most effective out of home adverts were capable of driving a 38% increase in mobile engagements with brands and businesses.

Furthermore, 17% more people engaged with a brand and business after being exposed to an out of home advert. Research also showed that 66% of smartphone engagements were direct to the brand and business.

 Outdoor Advertising Stats Prove Local Impact

7 out of 10 people say outdoor advertising influences their decision-making when it comes to local businesses. Combine creative messaging and the right location to engage your demographic and your business. This should get a high return on investment on its out of home advertising spend.

50% Of High Street Shoppers Make Impulse Purchasing Decisions

50% of purchasing decisions are made on impulse. Most of these purchases are encouraged by special offers and discounts, but nearly three quarters (64%) are motivated by persuasive messages.

Almost Half Of Consumers See Out Of Home Advertising An Hour Before Shopping Online

We know through out of home advertising stats that OOH reaches people an hour preceding 43% of mobile shopping activity, and before 32% of searches on their mobile device.

Out of home advertising is very likely to reach smartphone users the hour before making purchasing decisions.

Want to Advertise OOH?. Please get in touch with the Amplify Outdoor team today.