02 Sep Long term out of home advertising advantages
What do you think the long term out of home advertising advantages are for businesses within the local area?. We know through experience that sometimes an effective marketing plan involves playing the long game.
Here are some of the reasons as to why booking outdoor advertising for a longer term will bring better results.
Building brand awareness.
Sales activation is one of the most obvious forms of advertising. This is set up to immediately prompt purchasing behaviour. Multiple billboard advertising locations over a 2 week period would be perfect for achieving this.
However, building brand awareness is one of the biggest long term out of home advertising advantages. It familiarises audiences with your brand and products over an extended period of time.
A Nielsen study found that outdoor advertising is the last window of influence to entice consumers before a purchase. Also over 70% of people can be influenced to buy a product thats being advertised.
Booking long term reserves the best locations.
Outdoor advertising is a competitive marketplace. Most businesses know the value of this advertising format. Securing that prime location so your competitor cant use it is one of the major long term out of home advertising advantages.
You see the benefits of your advert being in situ over a 2 week period, but imagine having you competitor book the spot over a long term period after it’s finished.
Entice new customers.
Outsmart research shows that 57% of consumers who engage with outdoor advertising via their mobiles are new or lapsed customers. Long term outdoor advertising campaigns will engage with potential new customers. They will eventually turn into loyal customers.
Out of home ingrains.
On top of the many out of home advertising advantages, a long term advertising campaign will help ingrain your message into the minds of many millions of people. Repeat exposure to your brand will make people within the local area familiar with your product and begin to influence their purchasing choices.
Outdoor advertising adds prestige.
The legitimacy of a business matters to people when they are looking to part with their cash.
The fact that your advert stays up for a long period of time will send a message to consumers within the local area that your business is legit and trustworthy.
Further out of home advertising advantages.
If you invest in long term advertising, you are investing in the future success of your business. Billboard advertising costs are now more affordable to SME’s giving them the ability to use a powerful medium that was once only available to big, national brands.
We offer the seamless booking process from start to finish. Amplify Outdoor have the best billboard locations along the South. So, Drop us a line to discuss how the benefits of long term out of home can help your business.