location based advertising

Benefits Of Location Based Advertising With Billboards

In this digital age, most businesses think the most effective way to reach an audience is through SEO, online adverts and search engines, but people should strongly consider billboards as it has so many benefits when it comes to location based advertising.

Having your business on a billboard in the right place can increase sales and footfall.  Its one of the oldest forms of advertising and has been delivering results for decades.

Benefits Of Location Based Advertising For SME’s

Location based advertising with billboards will allow you to target a specific demographic in your local area. If  businesses do not have a massive online presence, it can be difficult to get the word out about your services.

Billboards are a great way to rectify that issue. They allow you to get a massive exposure within the local area. It’s a perfect way to initiate customer relationships with people that are near to your business.

Building A Reputation Within The Local Area

Having a reputation in your area is paramount to success. Location based advertising makes it easier to build your reputation by giving local residents plenty of reminders about your presence and products. Local companies will often be targeting the same demographic. So it is vital that your message can be seen on a regular basis with a billboard on a busy arterial road.

Location Based Advertising Is Affordable And Cost Effective

It is not as expensive as you think to get your name out there for an extended period of time. Our billboards can be hired for as little as £20 per day. It is very cost effective at getting exposure for your company and is cheaper than most forms of advertising.

You will also get a great return on your investment, as you have specifically targeted your desired audience to maximise your sales. With more exposure aimed at a specific group of customers, your chances of selling to them are greatly increased.

Message Exposure To The Right People

One of the main benefits of location based advertising is that it guarantees exposure for your business. There is no escaping billboard advertising messages.

Commuters will more often than not read your message. Almost every driver looks at a billboard when they pass it. Subconsciously, passers by will look at and remember your advertising message.

using billboards for location based advertising

Why is it Important to Use Billboards for Location Advertising

While digital platforms offer numerous opportunities for location-based advertising, billboards play a crucial role in this strategy. Here’s why:

Wide Reach and Visibility

Billboards are strategically placed in high-traffic areas, ensuring maximum visibility and exposure. They capture the attention of both pedestrians and motorists, making them an ideal medium for location-based advertising. By utilising billboards, businesses can reach a wide audience and create brand awareness in specific geographical areas.

Localised Targeting

Billboards can be strategically placed in specific locations to target local audiences effectively. For businesses with physical stores or establishments, billboards can be used to promote location-specific offers, events, or new store openings. This localised targeting ensures that the advertisement reaches the intended audience within a specific geographical area.

Impactful and Memorable

Billboards offer a larger canvas for creativity and impactful visuals. With their large size and eye-catching designs, billboards have the power to leave a lasting impression on viewers. By combining location-based advertising with compelling billboard designs, businesses can create memorable experiences that resonate with their target audience.

Complementing Digital Efforts

Billboards can work in synergy with digital advertising efforts. By incorporating QR codes, NFC tags, or specific URLs on billboards, businesses can seamlessly bridge the gap between offline and online experiences. Users can scan the QR code or visit the URL to access more information, make a purchase, or engage with the brand digitally.

Continuous Exposure

Unlike digital ads that can be easily scrolled past or skipped, billboards offer continuous exposure to viewers. As people pass by or commute through specific locations, they are repeatedly exposed to the advertisement, reinforcing brand awareness and message retention. This continuous exposure increases the chances of engagement and conversion.


Location based advertising has revolutionised the way businesses connect with their target audience. By leveraging location data, businesses can deliver personalised and relevant advertisements to consumers, increasing the chances of engagement and conversion. Billboards play a crucial role in location-based advertising, offering wide reach, impactful visuals, and continuous exposure. By combining the power of location based advertising with compelling billboard designs, businesses can create memorable experiences that captivate and engage their target audience. Embracing location-based advertising and utilising billboards as a part of the strategy can help businesses stay ahead in the competitive advertising landscape, driving foot traffic, enhancing brand awareness, and ultimately boosting their bottom line.

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