01 Oct Utilising Local Billboard Advertising For Your Business

In today’s competitive business landscape, it is crucial for companies to find effective ways to reach their target audience and stand out from the competition. One powerful marketing tool that has stood the test of time is local billboard advertising. Billboards locally offer businesses the opportunity to showcase their brand, products, or services to a specific geographic area, capturing the attention of both pedestrians and motorists. In this article, we will explore the benefits of utilising local billboard advertising and how it can help businesses effectively reach their local audience.

Why Use Local Billboard Advertising

Local billboard advertising offers several advantages that make it a valuable addition to the marketing strategy of a business. Firstly, billboard advertising provides a constant presence that cannot be skipped or ignored like online ads or television commercials. They are strategically placed in high-traffic areas, ensuring that businesses can reach a large number of potential customers on a daily basis. This constant exposure helps create brand awareness and familiarity, making it more likely for consumers to remember and consider the advertised products or services.

Furthermore, local billboard advertising allows businesses to target their specific local audience. By choosing the right locations for their billboards, businesses can ensure that their message reaches the people who are most likely to be interested in their offerings. For example, a local restaurant can place billboards near shopping malls or office complexes to attract hungry customers during lunchtime. This targeted approach helps maximise the impact of the advertising campaign and increases the chances of driving foot traffic to the business.

How to Use Billboards in the Local Area Successfully

To successfully utilise billboards within the local area, companies need to focus on two key aspects: correct design of the advert and choosing the best locations. When designing the ad, it is essential to keep the message clear, concise, and visually appealing. The use of bold colours, eye-catching graphics, and a compelling call-to-action can help grab the attention of passersby. Additionally, businesses should consider the location of the billboard. Placing it in high-traffic areas, near shopping destinations, or along major roads, this will maximise its visibility and impact.

How Much Does a Local Billboard Cost?

The cost of a billboard within the local area can vary depending on several factors. These factors include the location, size, duration of the campaign, and demand for billboard space in the area. Rates for local 48 sheet billboards are typically quoted at £350+vat to £500+vat per 2 weeks. Digital billboards would have a higher price tag of  £600+vat – £1500+vat per 2 weeks. It is important for businesses to consider their budget and the potential return on investment when determining the feasibility of local billboard advertising.

Why Does Local Billboard Advertising Work?

Whilst some traditional advertising formats are in decline, outdoor advertising is growing. It works for local businesses as it is seen by almost everyone who is outside. Furthermore, 70% of people’s waking lives are out of the home.

Due to the sheer size, billboard advertising grabs the attention like no other and the consumer doesn’t have to do anything in order to see it. You don’t have to switch it on or turn the page and outdoor happens to be one of the most welcomed advertising formats.

Local billboard advertising has the ability to engage with potential customers as they walk across Weymouth Seafront or socialise with friends in Portsmouth. It can provide interest and desire in your businesses products or services.

Final Thoughts On Local Billboard Advertising

Local billboard advertising can be a highly effective marketing tool for businesses looking to target their local audience and increase brand visibility. By utilising billboards within the local area, businesses can create a constant presence that captures the attention of passersby and drives awareness of their products or services. However, it is crucial to design the ad correctly, choose the best locations, and consider the cost involved. With careful planning and strategic execution, local billboard advertising can be a valuable addition to a business’s marketing strategy, helping them stand out in the local market and drive success.