How to create an effective outdoor advert

How to create an effective outdoor advert

How To Create An Effective Outdoor Advert

In order for your outdoor advert to gain attention, and more importantly, remembered, you need to follow some basic rules before you start designing your advert.

Over the past few years outdoor advertising has become increasingly popular and due to the affordable costs even small businesses are utilising it. It’s key that your outdoor advert is straightforward enough, so it can engage with your audience in the right way.

Here are a few tips on how to create an effective outdoor advert that gives your business the highest chances to catch the attention of the passers-by.

1. The overall design of your outdoor advert

Studies have highlighted that the average attention span of a passer-by is  around 2-3 seconds. The are many outdoor advertising formats and other urban distractions that compete with each other to win the attention of the passer by. Therefore you should not hide your product in overly complicated layers of design, unintelligible fonts or irrelevant photos. You want people to remember your brand, not some eye-catching stock photo. Aim to strike a balance between the elements of your billboard. Don’t let any of them prevail over the others! Anything that is too colourful, crammed or hard to understand at a glance is less likely to be successful in maintaining people’s interest.

In a nutshell, keep it simple!!!

creating an outdoor advert

2. Typography

It goes without saying that the most important rule is the ability to read whats on you advert. Stay away from fonts that are too ornate or knotty. Fancy typography are illegible and they would encourage your audience tune out. Commuters generally have no time to decipher your message, they have to catch it ‘on the go’. From experience you should be using either the Verdana or Arial fonts. Depending on the overall layout of your artwork, Times New Roman could also be a good fit, although it is more appropriate for print. But please avoid bad fonts such as Comic Sans, These have no place within outdoor advertising adverts.

Comic Sans will make your business look unprofessional. Keep your typography clear cut, so that your message gets through easily – express your creative side in other parts of the campaign.

How to create an effective outdoor advert for your business

3. Be witty, but not too clever

No business wants their advert to look boring, We would strongly suggest that you experiment with various designs. But you need to make sure you do not confuse your audience. You want to create a smart and eye catching outdoor advert to grab the commuters attention quickly and make a long lasting impression. You don’t want people to stop in front of your billboard scratching their heads and wondering what is going on. Chances are they won’t even do that, they will just ignore it. Keep mystery or riddles off the billboards. With outdoor advertising you need to be straightforward, even at the expense of sounding dull. After all, you want people to remember your brand, not some puzzling billboard.

We hope you found this guide on how to create an effective outdoor advert helpful.  If you’re looking to progress further, please get in touch with us today for a free quote and proposal. 01202 670687 /


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