how to buy billboard space

How To Buy Billboard Space For Your Business

If you’re looking to make a big impact with your advertising campaign, buying billboard space in the UK can be a highly effective strategy. Billboards offer wide exposure and the opportunity to reach a diverse audience. In this comprehensive guide, we will walk you through the process of buying billboard space in the UK, providing you with valuable insights and tips to ensure a successful campaign.

What Is Billboard Advertising?

We see billboards everywhere, whether we’re driving through town or walking down the high street. Billboard advertising can come in all shapes and sizes. Unlike TV and radio, they are always on display, 24/7. Its always visible to those who pass by and that’s why it’s important to look closely at our tips on how to buy billboard space.

How To Buy Billboard Space

Define Your Advertising Objectives

Before diving into the process, it’s crucial to define your advertising objectives. Determine what you want to achieve with your billboard campaign, whether it’s increasing brand awareness, promoting a specific product or service, or driving foot traffic to a showroom. Clear objectives will help you make informed decisions throughout the space buying process.

Research Outdoor Advertising Companies

Start by researching reputable outdoor advertising companies in the UK. Look for companies that have a strong presence and a wide network of billboard locations. Consider factors such as their experience, client testimonials, and the range of services they offer. This research will help you find a reliable partner to guide you through the buying process.

Buy Billboard Space In Targeted Locations

Identify the locations where you want your billboards to be placed. Consider your target audience and choose areas that align with your campaign objectives. High-traffic areas, major roads, and popular shopping destinations are often the best places to buy billboard space. Outdoor advertising companies can provide valuable insights into the best locations based on your target demographic.

Determine Budget and Duration When Buying Billboard Space

Establish a budget for your campaign. Consider factors such as the number of spaces, their size, and the duration of the campaign. Outdoor advertising companies can provide pricing options based on your requirements. Longer campaigns often come with discounted rates, so consider the optimal duration to get the most out of your budget.

Monitor and Evaluate

Throughout the campaign, monitor the performance of your billboards. Track metrics such as website traffic, phone inquiries, or foot traffic to measure the effectiveness of your campaign. Make adjustments if necessary to optimise your results. Outdoor advertising companies may provide reporting and analytics to help you evaluate the success of your campaign.

how to buy billboard space on a 48 sheet

Which Is The Best Billboard Space To Buy For My Business?

48 Sheet

A 48 sheet poster is 20ft x 10ft in size. It is the most popular large out of home advertising format which is favoured by national brands and local companies.

96 Sheet.

The 96 sheet poster is 40ft x 10ft. It is the largest traditional billboard advertising display at the roadside. Twice the size of a 48 sheet and perfect for brand building within the local area.

Buy Billboard Space In Prime Locations

1. Make sure you don’t place your advert too high up, as it will be hard to read.

2. Positioning your advert at the roadside with a clear view is the perfect way to broadcast your message to motorists.

3. Always use billboard advertising space that faces head on to oncoming traffic. This will increase your visibility for extended distances along with a much higher impact.

4. Understand the demographic that you want to target and buy billboard space that will engage with this audience.

96 sheet poster

How Long Should I Book Billboard Space For?

Billboard advertising is booked on a minimum display of two weeks. Using multiple billboards for this length of time is recommended.

We also have advertisers that book for 3,6,9 and 12 months. The longer the term the great the discount on the billboard advertising costs.


Buying billboard space in the UK can be a highly effective way to reach a wide audience and achieve your advertising objectives. By following these steps, from defining your objectives to securing contracts and evaluating results, you can navigate the process with confidence. Remember to work with reputable outdoor advertising companies and create visually compelling designs to maximise the impact of your billboard campaign.

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