How to Advertise Outdoors

How To Advertise Outdoors Successfully

Welcome to our blog page on how to advertise outdoors. Outdoor advertising is a powerful and effective way to reach a wide audience and create brand awareness. Whether it’s through billboards, transit advertising, or street furniture, advertising outdoors allows businesses to connect with consumers in their everyday environments. In this blog post, we will explore the three best ways to advertise outdoors, provide tips on how to successfully execute outdoor campaigns, discuss the key elements of designing outdoor advertisements, delve into the costs of outdoor advertising, and provide insights on monitoring your outdoor campaign. So, let’s dive in and discover the world of outdoor advertising!

What are the Three Best Ways to Advertise Outdoors

Billboards – Traditional and Digital: Billboards are a classic and highly effective form of outdoor advertising. Traditional billboards are large, static displays that capture attention and deliver brand messages to a wide audience. Digital billboards, on the other hand, offer dynamic and interactive capabilities, allowing for real-time updates and engaging content. Both traditional and digital billboards provide excellent visibility and can be strategically placed in high-traffic areas to maximiSe exposure.

Transit Advertising: Transit advertising involves placing advertisements on various modes of transportation, such as buses, trains, and taxis. This form of outdoor advertising allows businesses to reach a captive audience during their daily commutes. Transit ads can be placed on the exterior or interior of vehicles, providing ample opportunities for brand exposure and message delivery.

Street Furniture: Street furniture advertising refers to placing advertisements on objects such as bus shelters, benches, phone kiosks, and public toilets. These strategically placed advertisements can effectively target pedestrians and commuters, providing them with relevant information and brand messages. Street furniture ads offer a unique opportunity to engage with consumers in their immediate surroundings and create memorable brand experiences.

How to Successfully Advertise Outdoors

1. Set Your Objectives

Clearly define your advertising objectives before launching an outdoor campaign. Are you looking to increase brand awareness, drive sales, or promote a specific product or service? Setting clear objectives will help guide your campaign strategy and measure its success.

2. Identify Your Target Market

Understand your target audience and their behaviours to ensure your outdoor advertisements are placed in locations where they are most likely to be seen. Consider factors such as demographics, interests, and daily routines to effectively reach and engage your target market.

3. Consider the Campaign Length and Size

Determine the optimal length and size of your outdoor campaign based on your objectives and budget. Longer campaigns provide more exposure and repetition, while larger formats offer greater visibility. However, shorter campaigns and smaller formats can still be impactful if strategically placed in high-traffic areas.

4. Choose the Right Locations

Selecting the right locations when you advertise outdoors is crucial for maximising visibility and reaching your target audience. Consider factors such as foot traffic, vehicular traffic, and proximity to relevant businesses or landmarks. Conduct thorough research and work with outdoor advertising experts to identify prime locations for your campaign.

What are the Three Best Ways to Advertise Outdoors

How to Design When You Advertise Outdoors

When designing outdoor advertisements, it’s important to keep certain key elements in mind to ensure maximum impact and readability:

Keep it Simple: Outdoor ads should be concise and easy to understand at a glance. Use clear and concise messaging that communicates your brand or message effectively.

Include a Call to Action: Encourage viewers to take action by including a clear call to action in your outdoor ads. Whether it’s visiting a website, making a purchase, or contacting your business, a strong call to action can drive engagement and conversions.

Only Use Readable Fonts: Choose fonts that are easy to read from a distance. Avoid using overly decorative or intricate fonts that may be difficult to decipher.

Contrasting Colours: Use colours that contrast well to ensure your outdoor ads stand out and are easily visible. High contrast between the background and text or images will enhance readability.

Use High-Quality Imagery: Use high-resolution images and graphics to ensure your outdoor ads are visually appealing and professional. Blurry or pixelated images can detract from the overall impact of your advertisement.

Don’t Be Boring: Grab attention with creative and eye-catching designs. Use bold visuals, unique layouts, and attention-grabbing headlines to make your outdoor ads stand out from the crowd.

 

How Much Does it Cost to Advertise Outdoors?

The cost to advertise outdoors can vary depending on factors such as location, format, duration, and demand. For example, a 48-sheet billboard can range from £350 to £800 per 2 weeks, while a 96-sheet billboard can range from £400 to £2,000 per week. Traditional billboards are generally more cost-effective compared to digital billboards, which can range from £500 to £5,000 per 2 weeks. It’s best to consult with outdoor advertising companies or use online resources to get accurate cost estimates based on your specific requirements.

How to Monitor Your Outdoor Campaign

Monitoring your campaign when you advertise outdoors is essential to measure its effectiveness and make any necessary adjustments. Here are a few ways to monitor your outdoor campaign:

Track Engagement

Include a unique call to action in your outdoor ads, such as a specific URL or a dedicated phone number. By tracking the number of visits or calls generated from your outdoor campaign, you can gauge its impact and effectiveness.

Use QR Codes

Incorporate QR codes in your outdoor ads, which can be scanned by viewers using their smartphones. QR codes can direct users to specific landing pages or offer additional information, allowing you to track engagement and measure the success of your campaign.

Conduct Surveys or Interviews

Consider conducting surveys or interviews with your target audience to gather feedback and insights about your outdoor campaign. This qualitative data can provide valuable information on how your ads are perceived and whether they are effectively delivering your message.

Analyse Website Traffic

If your outdoor campaign includes a call to action that directs viewers to your website, monitor your website traffic during the campaign period. Analyse the increase in traffic and track any conversions or actions taken by visitors to assess the impact of your outdoor ads.

Utilise Social Media Monitoring

Monitor social media platforms for mentions, hashtags, or user-generated content related to your outdoor campaign. This can provide insights into the reach and engagement of your ads, as well as valuable user feedback.

Final Thoughts

Advertising outdoors offers businesses a unique opportunity to reach a wide audience and create brand awareness. By utilising billboards, transit advertising, and street furniture, businesses can effectively engage with consumers in their everyday environments. To successfully advertise outdoors, it’s important to set clear objectives, identify your target market, carefully choose locations, and design impactful and visually appealing ads. Monitoring your outdoor campaign allows you to measure its effectiveness and make any necessary adjustments to optimise its impact. With careful planning and execution, outdoor advertising can be a powerful tool to drive brand recognition, increase sales, and connect with your target audience.



Ready to unlock the power of Billboard advertising?

Contact us today