12 Jan How Much Does Outdoor Advertising Cost
Outdoor advertising is a powerful marketing tool that allows businesses to reach a wide audience and create brand awareness. In this article, we will explore the costs associated with outdoor advertising and delve into the three main types of out-of-home in the UK: billboards, buses, and bus shelters. Understanding the costs and factors that affect them is crucial for businesses looking to incorporate outdoor advertising into their marketing strategies.
What are the Three Main Types of Outdoor Advertising in the UK And The Cost?
Billboards are one of the most common and impactful forms of outdoor advertising. They are large digital or traditional displays strategically placed in areas where they get the most eyeballs and attention. The cost of billboard advertising varies depending on factors such as location, size, and duration of the campaign. Prime locations in densely populated areas command higher prices, while smaller towns or less busy areas may offer more affordable options.
Advertising on buses is another popular outdoor advertising method. Bus advertising allows businesses to reach a mobile audience as they travel throughout towns and cities. The cost of bus advertising is typically determined by factors such as the number of buses used, the duration of the campaign, and the level of coverage (local, regional, or national). Advertisers can choose from various options, including full bus wraps, rears, side panels, or interior ads, each with its own pricing structure.
3. Bus Shelters
Ads on bus shelters provide an excellent opportunity for targeted advertising. They are strategically located on busy streets, highly populated areas and shopping destinations. The cost of advertising on bus shelters depends on factors such as duration, amount of bus stops booked, traditional or digital format, and frequency of bookings. Prime locations in major cities or popular tourist areas may have higher costs compared to smaller towns or less busy areas.
How Much Does Outdoor Advertising Cost?
The cost of billboard advertising can vary significantly depending on a few main factors. In the UK, 48 sheet billboard advertising costs can range from £200+vat to £1500 per 2 weeks, depending on the location, format and size of the billboard. Prime locations in major cities, such as London, Manchester, or Birmingham, tend to have higher costs compared to smaller towns or rural areas. Additionally, digital billboards may have a higher price tag due to their dynamic nature and ability.
Bus advertising costs are determined by factors such as the number of buses, the duration of the campaign, and the level of coverage. In the UK, bus advertising costs can range from £200 to £1,500 per bus per month. Full bus wraps tend to be more expensive compared to side panels or interior displays. Regional or national campaigns may have higher costs compared to local campaigns.
The bus shelter costs vary depending on the location, size, and duration of the campaign. In the UK, bus shelter advertising costs are around £200+vat to £1000+vat per 2 weeks. Prime locations in major cities or popular tourist areas may have higher costs.
Factors That Affect the Cost of Outdoor Advertising Formats
Several factors can influence how much outdoor advertising costs. These include:
Prime locations in major cities or high-traffic areas tend to have higher costs compared to less busy areas. The demand for advertising space in popular locations drives up the prices.
Size and Format
The size and format of the advertising space can affect the costs. Larger billboards or full bus wraps may have higher costs compared to smaller displays or side panels.
The length of the advertising campaign can impact the costs. Longer campaigns may offer discounted rates compared to shorter-term campaigns.
Demand and Availability
The level of demand for advertising space and its availability in a particular area can affect the costs. Highly sought-after locations may have limited availability and higher costs.
Design and Production
Additional costs may be incurred for designing and producing the artwork or materials for the outdoor advertising campaign.
Outdoor advertising offers businesses a powerful way to reach a wide audience and create brand awareness. The costs of outdoor advertising vary depending on factors such as location, size, duration, and format. Billboards, buses, and bus shelters are the three main types of outdoor advertising in the UK, each with its own pricing structure. Factors such as location, size, duration, demand, and availability can influence the costs of these advertising formats. By understanding the costs and factors that affect them, businesses can make informed decisions and effectively incorporate outdoor advertising into their marketing strategies.
In conclusion, outdoor advertising costs can vary significantly, but the benefits of reaching a large audience and creating brand awareness make it a worthwhile investment for businesses.