18 Mar What Makes a Great Billboard Advertising Location
In order to run a very successful outdoor campaign that increases your sales and footfall, you’ll need to first identify that great billboard advertising location or locations that are right for your business.
Billboard advertising has always been a very effective form of advertising whether on a local or national basis. More than 4 billion pounds a year is invested in outdoor advertising and 62% of this figure being spent on billboards.
With the vast growth of digital marketing, A great billboard advertising location is sometimes overlooked by a business owner. They feel that it cannot produce immediate sales and is very expensive. But that’s definitely not the case as a strong call to action works wonders and here is the breakdown of billboard advertising costs.
You will notice that advertising on billboards has the ability to be very profitable. But if you want it to be successful, you must research these factors when choosing a great billboard advertising location.
What Makes a Great Billboard Advertising Location?
A Great Billboard Location Has Great Visibility
The visibility of a billboard location has to be at the top of your list when deciding. If the billboard has limited visibility, it’s going to impact on whether or not it generates your desired return on investment. Make sure that it faces head on to oncoming traffic and at a readable height as people aren’t going to go out of their way to read it. Finally, There’s a lot of ineffective billboards out there with obstacles masking the adverts. Ensure there are no tree branches, bushes, road signs or buildings in the way of the billboard as this will dilute the performance of your outdoor advertising campaign.
Billboards In High Traffic Areas
Selecting a billboard location in high traffic areas guarantees a larger audience reach. Look for locations near main arterial roads, busy traffic light junctions, residential areas, or tourist hotspots. The more people passing by, the greater the exposure of your message.
Strategic Placement Of Your Message
Placing billboards near points of interest or destinations relevant to your target audience can significantly enhance the effectiveness of your campaign. For example, if you are advertising a new restaurant, consider advertising on billboards near to office complexes or shopping centres where potential customers are likely to be.
Proximity to Target Locations
If your business operates in a specific area or targets a particular region, it is essential to choose billboard locations near those target locations. This ensures that your message reaches the right audience and increases the likelihood of generating leads or sales.
A great billboard advertising location should complement the design and message of your billboard. Consider the background, surroundings, and visibility from different angles. Ensure that the design stands out and captures attention amidst the surrounding environment.
The Best Billboard Locations Have a Long Viewing Time
Selecting a billboard location where viewers have a longer viewing time can be advantageous. For example, billboards placed near traffic signals or congested areas allow drivers or pedestrians more time to absorb the message. This increases the chances of your advertisement being remembered and acted upon.
Signpost Customers With a Great Billboard Advertising Location
If your business relies on footfall from your local area, then consider using a great billboard advertising location close to your premises. You can signpost potential customers who are within a couple of minutes drive away from you.
Lighting and Visibility at Night
Consider the visibility of your billboard during night time. If the location lacks proper lighting, your message may not be effectively conveyed after dark. Illuminated or digital billboards or areas with sufficient street lighting can ensure visibility throughout the day and night.
Best Billboard Locations – Iconic OOH Sites in the UK
- Piccadilly Circus, London: Known as the “Times Square of London,” Piccadilly Circus is an iconic billboard location. With its vibrant lights and bustling atmosphere, it attracts millions of tourists and locals alike. Placing your message here ensures exposure to a diverse and international audience.
- Oxford Street, London: As one of the busiest shopping streets in Europe, Oxford Street offers an excellent opportunity for outdoor advertising. With its high footfall and constant flow of shoppers, using OOH here can effectively target a wide range of demographics.
- The Trafford Centre, Manchester: Located in one of the largest shopping centres in the UK, digital screens at The Trafford Centre can reach a vast audience of shoppers. With its unique architecture and extensive retail options, this location provides an ideal opportunity for brand exposure.
Great Billboard Advertising Location Conclusion
Choosing the right billboard advertising location is crucial for the success of your campaign. Factors such as visibility, target audience, competition, and local regulations should be carefully considered. By selecting high traffic areas, strategically placing billboards, and ensuring eye-catching designs, you can maximise the impact of your message. Additionally, iconic OOH sites in the UK, such as Piccadilly Circus and Oxford Street, offer exceptional opportunities for reaching a wide audience. With careful planning and consideration, your advertising campaign can effectively promote your products and services to your target demographic.