What is an Example of a DOOH Ad

DOOH Advertising Explained

Welcome to our blog page where we will be exploring the world of DOOH. DOOH, which stands for Digital Out-of-Home, is a rapidly growing form of advertising that utilises digital screens and technology to deliver dynamic and engaging content to audiences in various public spaces. In this blog post, we will delve into what digital out-of-home is, how it differs from traditional OOH advertising, examples of ads, and programmatic. So, let’s dive in and discover the world of DOOH.

What is DOOH?

DOOH refers to Digital Out-of-Home advertising, which involves the use of digital screens and technology to display dynamic and interactive content in public spaces. These digital screens can be found in various locations such as shopping malls, airports, bus stops, train stations, and even on the sides of buildings. DOOH allows advertisers to deliver targeted and engaging messages to a wide audience in real-time.

What is the Difference Between DOOH and OOH

While both DOOH and OOH (Out-of-Home) advertising share the common goal of reaching audiences outside of their homes, there are key differences between the two:

Dynamic content: Digital allows for the display of dynamic and interactive content, such as videos, animations, and real-time updates. OOH, on the other hand, typically involves static images or text.

Real-time updates: Digital billboard advertising enables advertisers to update and change their content in real-time, allowing for greater flexibility and relevance. OOH ads, once printed or displayed, cannot be easily updated or changed.

Targeting capabilities: DOOH offers advanced targeting capabilities, allowing advertisers to deliver personalised and contextually relevant messages based on factors such as location, time of day, and audience demographics. OOH advertising is more generalised and reaches a broader audience.

What is an Example of a DOOH Ad

One example of a DOOH ad is a digital billboard. These large digital screens can be found in high-traffic areas and display dynamic and eye-catching content. Digital billboards allow advertisers to showcase multiple messages, change content frequently, and even incorporate interactive elements such as touchscreens or motion sensors. They provide a visually impactful and engaging way to capture audience attention and deliver brand messages effectively.


Programmatic DOOH

Programmatic DOOH refers to the automated buying and selling of outdoor advertising space using data and technology. It allows advertisers to target specific audiences and deliver personalised messages in real-time. Programmatic DOOH utilises algorithms and data analysis to optimise ad placements and ensure maximum effectiveness. This automated approach streamlines the ad buying process and enables advertisers to reach their target audience more efficiently.

Three of the Best Interactive Digital Out-Of-Home Ads

Coca-Cola’s Share a Coke Campaign: Coca-Cola launched an interactive DOOH campaign that allowed passersby to personalise their own Coke bottle on a digital screen. People could input their names or messages, which were then displayed on the screen along with a virtual bottle. This interactive experience created a sense of personalisation and engagement with the brand.

McDonald’s McFlurry Weather Campaign: McDonald’s used programmatic DOOH to display real-time weather updates on digital billboards. The ads showcased different McFlurry flavours based on the weather conditions, enticing viewers to indulge in a refreshing treat that matched the current weather.

British Airways’ Magic of Flying Campaign: British Airways created an interactive DOOH campaign that featured a child pointing up at a real plane flying overhead. The digital billboard displayed the flight number and destination of the plane, creating a sense of wonder and excitement. This campaign effectively showcased the magic of flying and generated buzz and engagement.


DOOH is revolutionising the way brands connect with audiences in public spaces. With its dynamic and interactive capabilities, Digital out-of-home offers a more engaging and targeted approach to advertising compared to traditional OOH methods. From digital billboards to programmatic, this form of advertising allows for real-time updates, personalised messaging, and interactive experiences. As technology continues to advance, we can expect digital outdoor advertising to play an even more significant role in the advertising landscape, captivating audiences and delivering impactful brand messages.

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