do advertising billboards work

Unlocking the Power of Outdoor Advertising: Do Billboards Really Work?

n today’s digital-first era, it’s easy to overlook traditional methods of advertising, such as billboards. However, these large-scale adverts that line our motorways and city streets shouldn’t be disregarded; they still possess significant potential to influence consumer behaviour. In this blog post, we’ll explore the efficacy of billboard advertising, delving into various studies and data to answer a question widely pondered in the marketing industry: do advertising billboards still work in the UK?

Do Advertising Billboards Work?

Advertising billboards are a popular and cost-effective way for companies to spread brand awareness and advertise their products and services. Whether it’s to target busy intersections or a wider area, billboards are a great way to reach a large audience, as they can be seen by people driving, walking, and cycling. Research has shown that when used in conjunction with other forms of advertising, such as radio or television, billboards can be even more effective.

For an advertising billboard to be successful, it is important to ensure that the design is eye-catching and the message is clear and concise. This will help to ensure that the billboard stands out and makes an impression on the viewer. It is also important to consider the placement of the billboard, as this will determine the number of people who will see it.

Overall, advertising billboards can be an effective way to reach a wide audience and create a lasting impression. When used in conjunction with other forms of advertising, they can be an even more effective way to reach your target audience. With a well-designed and strategically placed billboard, companies can reap the benefits of increased brand awareness and increased sales.

Why do advertising billboards work?

Advertising billboards are an effective tool for capturing attention and their visibility cannot be denied. Billboards have the advantage of being seen by a large number of people in a short amount of time, and they are purposely designed to draw attention. This means that they can create a strong impact and a powerful, lasting impression, as they are often seen multiple times by the same person.

Advertising billboards can also be used to target specific locations, allowing for tailored messages to be communicated to the intended audience. Furthermore, combining billboards with other forms of advertising, such as radio or television adverts, can create an overall campaign that is sure to have an effect.

For businesses looking to spread the word about their services or products, advertising billboards are an invaluable tool. They can be used to great effect and are sure to create a strong and lasting impression on those who see them.

Billboard Advertising Cost

Advertising billboards are a great way to reach a large audience quickly and with minimal effort. Although the cost of a billboard advert can be high, it is often offset by the number of potential customers that will see the advert each day. Prices can range from £1,000 to £20,000 per month depending on the size of the billboard and its location.

Billboard adverts can be an effective way to create brand awareness and drive consumer interest in a product or service. They are also a great way to reach a wide audience in a short amount of time. Digital billboards are also becoming increasingly popular as they can be updated in real time and are much more cost-effective than traditional billboards.

Whether you opt for a traditional or digital billboard, advertising on a billboard is an effective way to reach a large audience and build awareness of your product or service. With the right design and placement of the billboard, you can reach a wide audience in a short amount of time and make a lasting impression.


Advertising billboards are an effective and highly visible way to reach potential customers. They are often placed in high-traffic areas, such as highways, roads and public transport systems, making sure they are seen by a wide range of people. Studies have shown that people are more likely to remember a message they have seen on a billboard, compared to one they have seen through other media.

Billboard advertisements are generally eye-catching and can help to create a positive brand image. They can also be used to target specific audiences in specific locations, making sure that the right message is reaching the right people. Billboard advertising can also help to increase circulation for newspapers, magazines and other publications by providing a reminder of their existence.

For businesses looking to make an impact and reach a large number of people, advertising billboards are a great option. They are a cost-effective way to get a message out to potential customers and can help to increase brand awareness and recognition.


Advertising billboards are a highly effective way of reaching a large number of people in a short amount of time. By strategically placing them in areas where they can be seen by a specific demographic, advertisers can ensure their message is seen by the right audience. Tailoring the message to the demographic can also ensure that the advertiser gets the most out of their investment.

The effectiveness of advertising billboards does depend on the demographic of the audience that they are targeting. If the demographic is not accurately targeted, then the advertisement will not be as effective as it could be. Therefore, advertisers need to ensure that their messages are reaching the right audiences. By understanding the demographics of their target audience, advertisers can ensure that their investment in a billboard advertisement is not wasted.


Advertising billboards are a great way to reach a large audience in a short space of time. By creating an eye-catching design and a powerful message, billboards can evoke an emotion or action from the viewer. This can ultimately help to create brand recognition and promote a product or service.

To make the most of advertising billboards, it is important to place them in the right locations. Strategically placed billboards can target specific audiences, such as near shopping centres or transport hubs. They can be used to create a sense of urgency or to announce a sale or promotion.

Billboards can be used to create a memorable campaign that will stay in people’s minds long after they’ve seen it. So, when done right, advertising billboards can be a great way to reach a wide audience and have a lasting impact.

Billboard Advertising ROI

Billboard advertising has been a popular form of advertising since the 1800s and is still a cost-effective way to reach a large audience. Billboards are highly visible, often seen from a distance in busy cities, making them a great way to create brand awareness and get your message out quickly. Studies have shown that billboard advertising has an average ROI of 8.7%, proving its effectiveness as an advertising medium.

Not only is billboard advertising effective, but it can also be used to target a specific demographic, such as people in a certain age group or location. It can also be used in conjunction with other forms of advertising, such as radio or TV, to create a multi-channel approach to reaching your audience. This makes billboard advertising a great choice for businesses looking to expand their reach and get their message out to consumers.

Please feel free to get in touch with us to discuss your next outdoor advertising campaign or if you have any questions with regards to advertising billboards

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