Digital billboards have revolutionised the world of outdoor advertising, offering businesses a dynamic and eye-catching way to capture the attention of their target audience. In this blog, we will provide a comprehensive guide to digital billboards, exploring what they are, their benefits, various sizes, costs, and what makes a good digital billboard. By the end, you will have a better understanding of digital billboards and how they can enhance your advertising efforts.

What is a Digital Billboard?

A digital billboard is an outdoor advertising display that utilises digital technology to showcase advertisements. Unlike traditional billboards, which are static and require manual changes, digital billboards can display multiple advertisements in a rotation, allowing for greater flexibility and creativity. These billboards use LED or LCD screens to showcase high-resolution images, videos, and animations, making them visually captivating and attention-grabbing.

Are Digital Billboards Worth It?

DOOH billboards offer numerous benefits that make them worth considering for your advertising campaigns. Firstly, their dynamic nature allows for greater flexibility in terms of content. Advertisements can be changed remotely and in real-time, allowing businesses to tailor their messaging based on factors such as time of day, weather conditions, or specific events. This flexibility ensures that your advertisements remain relevant and engaging to your target audience.

Secondly, a digital billboard has a higher impact compared to its traditional counterpart. The vibrant colours, high-resolution images, and motion capabilities of digital billboards make them more visually appealing and attention-grabbing. This increased impact can lead to higher brand recall and engagement with your target audience.

Furthermore, digital screens offer the advantage of being able to reach a wider audience. With their strategic placement in high-traffic areas, digital billboards can capture the attention of both pedestrians and motorists, ensuring maximum exposure for your advertisements.

What are the Various Sizes of Digital Billboards?

Digital billboards come in various sizes to suit different advertising needs. The most common sizes include:

Small Digital Screens: These are typically around 6 feet by 10 feet and are ideal for targeting pedestrians or areas with limited viewing distance.

Medium Digital Screens: These range from 10 feet by 20 feet to 14 feet by 48 feet and are suitable for capturing the attention of both pedestrians and motorists.

Large Digital Screens: These can be as large as 20 feet by 60 feet or even bigger. They are typically placed along highways or in high-traffic areas to maximise visibility and reach.

How Much Do Digital Billboards Cost in the UK?

The cost of digital billboards in the UK can vary depending on factors such as location, size, and duration of the advertising campaign. Generally, digital billboards are priced based on a cost per thousand impressions (CPM) model. The CPM can range from £10 to £50, depending on the specific circumstances. It is important to work with a reputable outdoor advertising company to get accurate pricing information and to ensure that your campaign meets your budget and objectives.

What Makes a Good Digital Billboard?

A good DOOH billboard is one that effectively captures the attention of viewers and delivers the intended message. Firstly, the location of the digital billboard plays a crucial role in its effectiveness. It should be strategically placed in high-traffic areas where it can reach a large number of people. Consider factors such as visibility, proximity to target audience, and the surrounding environment when selecting a location for your digital billboard.

Secondly, the design of the advertisement is key to a good digital billboard. It should be visually appealing, concise, and easy to understand. Utilise bold colours, high-quality images, and clear typography to create an impactful advertisement. Consider the limited viewing time of motorists and pedestrians, and ensure that your message can be quickly and easily comprehended.

Final Thoughts

Digital billboards offer businesses a dynamic and impactful way to reach their target audience. With their flexibility, high impact, and wide reach, digital billboards have become a popular choice for outdoor advertising. By understanding the various sizes, costs, and elements of a good digital billboard, businesses can effectively utilise this advertising medium to enhance their brand visibility and engage with their target audience. So, consider incorporating digital billboards into your advertising strategy and take advantage of their numerous benefits.