various sizes of DOOH billboards in London

The Complete Guide To Digital Billboards In London

Digital billboards have revolutionised the advertising landscape in London, offering dynamic and eye-catching displays that capture the attention of passersby. In this complete guide to digital billboards in London, we will explore what they are, where they are located, the benefits of using them, the costs involved, how to design for them, and showcase the biggest digital screen in the city.

What Are Digital Billboards In London?

Digital billboards, also known as digital out-of-home (DOOH) billboards, are large electronic displays that use LED or LCD technology to showcase advertisements, videos, and other visual content. Unlike traditional static billboards, digital billboards can change their content dynamically, allowing for more engaging and interactive advertising experiences.

Where are DOOH billboards in London?

Digital billboards can be found in various locations throughout London, targeting high-traffic areas and key landmarks. Some popular locations for digital billboards in London include:

Piccadilly Circus: This iconic location in the heart of London’s West End is home to the famous Piccadilly Lights digital screen. It is one of the most prominent and sought-after advertising spaces in the city.

Oxford Street: As one of London’s busiest shopping streets, Oxford Street features several digital billboards that attract the attention of shoppers and tourists.

Waterloo Station: This major railway station has digital billboards strategically placed to capture the attention of commuters and travellers passing through.

Canary Wharf: The financial district of Canary Wharf is home to numerous digital billboards that target professionals working in the area.

Westfield Shopping Centres: Both Westfield London and Westfield Stratford City feature digital billboards that reach a large audience of shoppers.

Digital billboards in London

Why Should You Use Digital Billboards in London

High visibility: Digital billboards offer high visibility due to their bright and dynamic displays, ensuring that your message stands out in the busy London landscape.

Targeted advertising: DOOH billboards allow you to target specific audiences based on their location, demographics, and interests, ensuring that your message reaches the right people at the right time.

Flexibility and creativity: With digital billboards, you have the flexibility to change your content frequently, allowing for more creative and engaging advertising campaigns.

Real-time updates: Digital billboards can display real-time information, such as weather updates, live news feeds, or social media interactions, making your advertising more relevant and timely.

Increased brand awareness: The eye-catching nature of digital billboards helps increase brand awareness and recall among the audience, leading to a stronger brand presence in the market.

Cost-effective: Digital billboards offer a cost-effective advertising solution compared to traditional media, as they allow for more targeted and efficient campaigns.

Environmental sustainability: Digital billboards are more environmentally friendly than traditional billboards, as they eliminate the need for printing and reduce waste.

Digital Billboard Costs In London

The cost of digital billboards in London can vary depending on several factors, including location, duration of the campaign, and demand. Factors that can affect the costs include:

1. Location: Prime locations such as Piccadilly Circus or Oxford Street will generally have higher costs due to their high visibility and footfall.

2. Duration: The longer the duration of your campaign, the higher the cost will be. Rates are typically quoted on a weekly or monthly basis.

3. Demand: During peak seasons or events, the demand for digital billboards may increase, leading to higher costs.

4. Production costs: In addition to the rental fees, there may be additional costs for designing and producing the content for the digital billboard.

Digital Billboard Costs In London

How To Design For A Digital Billboard

Designing for a digital billboard requires careful consideration of the medium’s unique characteristics. Here are some tips for designing effective digital billboard content:

Keep it simple: Due to the limited viewing time, keep your message concise and easy to understand. Use bold and legible fonts to ensure readability from a distance.

Use high-quality visuals: Opt for high-resolution images and videos that will look crisp and clear on the digital billboard.

Consider motion and animation: Take advantage of the dynamic nature of digital billboards by incorporating subtle motion or animation to grab attention.

Contrast and colour: Use contrasting colours to make your content stand out. Avoid using too many colours that may distract from the main message.

Test readability: Ensure that your content is easily readable from a distance. Test it at different sizes and distances to ensure legibility.

What are the various sizes of DOOH billboards in London?

Digital billboards in London come in various sizes to cater to different advertising needs. Common sizes include:

48-sheet: This is a standard size for digital billboards, measuring approximately 20 feet wide by 10 feet high.

96-sheet: Double the size of a 48-sheet, this format measures approximately 40 feet wide by 10 feet high, providing a larger canvas for your advertising message.

6-sheet: Smaller in size, measuring approximately 6 feet wide by 4 feet high, these digital billboards are often found in more localised areas or as part of a larger network of billboards.

Giant screens: Some digital billboards in London are massive in size, spanning multiple stories of buildings or covering entire facades. These giant screens offer unparalleled visibility and impact.

What’s The Biggest Digital Billboard In London?

The biggest digital billboard in London is the iconic Piccadilly Lights digital screen in Piccadilly Circus. Situated in the heart of London’s West End, this digital billboard is a landmark in itself. It measures approximately 790 square meters (8,500 square feet) and consists of a curved LED display that wraps around the corner building. The Piccadilly Lights screen has a rich history and has been a prominent advertising space since its installation in 1908. It has become a symbol of London’s vibrant advertising industry and attracts millions of viewers each year.

Final Thoughts

Digital billboards in London offer a powerful and effective way to reach a wide audience and make a lasting impression. With their high visibility, targeted advertising capabilities, flexibility, and creative opportunities, digital billboards are a valuable tool for businesses looking to enhance their brand presence and engage with their target audience. By understanding the various locations, costs, design considerations, and sizes of digital billboards in London, you can make informed decisions and create impactful advertising campaigns that capture attention and drive results.

Please feel free to get in touch with us to discuss your next outdoor advertising campaign or if you have any questions with regards to advertising on billboards.



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