28 Jul How Much Does It Cost to Run an Ad on a Billboard?
Billboards have long been a staple in the world of advertising, capturing the attention of passersby with their larger-than-life displays. But have you ever wondered how much it actually costs to run an ad on a billboard? In this article, we will delve into the factors involved in billboard advertising, exploring what it entails, whether people pay attention to them, and ultimately, how much it will set you back to have your message displayed on one.
What are Billboard Adverts?
Billboard adverts are large outdoor advertising displays that are typically placed in high-traffic areas such as busy a-roads, city centres, and traffic light junctions. They come in various sizes, with the most common being the 48-sheet billboard, measuring 20 feet wide and 10 feet high. These billboards are strategically positioned to capture the attention of motorists and pedestrians, making them an effective medium for reaching a wide audience.
Do People Actually Pay Attention to Billboards?
One might question the effectiveness of billboard advertising in an age dominated by digital media. However, studies have shown that people do pay attention to billboards, even if it is just for a few seconds. According to a survey conducted by the OAAA, 71% of respondents claimed to have consciously looked at billboards while driving, and 56% said they had discussed a funny or interesting billboard with someone else. This suggests that billboards can indeed leave a lasting impression on viewers, making them a valuable advertising tool.
How Much Does it Cost to Run an Ad on a Billboard?
The cost of running an ad on a billboard can vary greatly depending on several factors. Firstly, the location of the billboard plays a significant role in determining the price. Billboards in prime locations, such as those in major cities or along busy motorways, tend to command higher rates due to the increased visibility and potential reach. On the other hand, billboards in less populated areas may be more affordable.
Another factor that influences the billboard advertising cost is the duration of the ad campaign. Typically, billboard ads are rented on a monthly basis, with rates varying depending on the length of the contract. Shorter campaigns may be more expensive per month, while longer-term contracts often offer discounted rates.
Additionally, the type of billboard can impact the cost. Traditional billboards, which require manual installation and maintenance, tend to be cheaper compared to digital billboards. Digital billboards offer the advantage of dynamic content and the ability to rotate multiple ads, but they come with higher production and operational costs.
To illustrate the cost of running an ad on a billboard, let’s consider the example of a 48-sheet billboard in the UK. On average, a traditional 48-sheet billboard in a prime location can cost anywhere between £350+vat to £600+vat per fortnight. Digital billboards, on the other hand, can range from £600+vat to £1500+vat per 2 weeks. These prices are estimates and can vary depending on the specific location, duration, and demand.
Final Thoughts To The Cost To Run An Ad On A Billboard
Billboard advertising continues to be a popular and effective means of reaching a wide audience. While the cost of running an ad on a billboard can vary, it is important to consider the potential reach and impact it can have on your target audience. By carefully selecting the location, duration, and type of billboard, businesses can maximise their return on investment and create memorable advertising campaigns that leave a lasting impression.