29 Jul The Cost of Posters for Advertising on Billboards: Exploring the Factors
Outdoor advertising costs vary depending on many elements, but in the article we look at the cost of posters for advertising on billboards. Once you have booked that killer billboard location, you will need to think about the printing of your posters. There are a few factors involved that affect the price as well as the execution of your campaign.
Factors That Affect The Cost Of Posters For Advertising
The Different Materials Determine the Cost of Posters for Advertising
When it comes to billboard advertising, choosing the right material for your posters is crucial. Different materials offer varying levels of durability, visual appeal, and cost-effectiveness. Let’s delve into some of the commonly used materials and their associated costs.
1. Correx Boards: Correx boards are mainly used for estate agents for sale boards and also a popular choice for billboards due to their sturdiness and ability to withstand harsh weather conditions. However, their higher production and installation costs make them a pricier option compared to some other materials.
2. Vinyl Banners: Vinyl banners are a versatile and cost-effective choice for long-term advertising campaigns. They offer excellent durability and can withstand outdoor elements, making them ideal for extended exposure. Vinyl banners are relatively affordable, making them a popular choice among advertisers.
3. Blue Back Posters: Blue back posters are commonly used for short-term advertising campaigns. They are cost-effective and provide vibrant colours and high-resolution images. However, their durability is lower compared to other materials, making them more suitable for temporary promotions.
4. Foamex: Foamex posters are lightweight and easy to install, making them a convenient option for mid-term campaigns. However, their lower durability and limited weather resistance may impact their longevity.
Determining the Best Posters for Advertising on a Long and Short-Term Basis
When planning an outdoor advertising campaign, it is essential to consider the duration of your message’s effectiveness. For long-term campaigns, vinyl banners are an excellent choice. They offer durability, weather resistance, and can maintain their visual appeal over an extended period. On the other hand, for short-term promotions or events, blue back posters provide a cost-effective solution without compromising on visual impact.
The Size of the Poster Affects the Price
The size of the poster plays a significant role in determining the overall cost of poster advertising on billboards. Larger billboards require more material for printing, resulting in higher production costs. Additionally, the installation process for larger posters may be more complex, further impacting the overall expenses. Advertisers should carefully consider their budget and target audience reach when deciding on the size of their posters.
Do You Get a Discount for Advertising with Multiple Billboards?
Yes, advertisers often receive discounts when utilising multiple posters and billboards for their campaigns. Advertising agencies and billboard companies offer package deals and bulk discounts to encourage advertisers to increase their reach. By leveraging multiple posters and billboards, businesses can enhance their visibility while optimising their advertising budget.
How Much Does It Cost to Advertise with Posters?
The cost of advertising with posters and billboards can vary depending on several factors, including location, duration, and size. As an example, let’s consider a 48-sheet billboard, which is a common size for outdoor advertising. The cost to use a 48-sheet billboard can range from £350 to £500 per 2 weeks, depending on the location and demand. It is crucial to consult with advertising agencies or billboard companies to obtain accurate pricing information tailored to your specific needs.
Advertising on billboards remains a powerful tool for businesses to capture the attention of their target audience. Understanding the cost factors associated with posters for advertising on billboards is essential for effective campaign planning. By considering different materials, the duration of the campaign, poster size, and potential discounts, businesses can make informed decisions to maximise their advertising impact while staying within their budget. Remember, investing in well-designed and strategically placed posters can yield significant returns in terms of brand visibility and customer engagement.