What Factors Influence the Cost of Billboard Advertising in the UK

The Cost Of Billboard Advertising In The UK

When it comes to advertising, billboards have long been perceived as an expensive medium, often believed to be out of reach for most businesses. However, the reality is quite different. In this blog post, we will delve into the cost of billboard advertising in the UK and debunk the misconception that it is unaffordable for small and medium-sized businesses.

What Factors Influence the Cost of Billboard Advertising in the UK?


The location of the billboard plays a significant role in determining its cost. High-traffic areas, such as major roadsides, city centres, and popular tourist destinations, tend to have higher advertising rates due to the increased visibility and potential reach.


The size of the billboard is another crucial factor. Larger billboards naturally command higher prices due to their increased visibility and impact. Common sizes include 48-sheet, 96-sheet, and digital billboards, each with varying costs.


Traditional static billboards and digital billboards offer different advertising formats. Digital billboards, with their dynamic and eye-catching displays, often come at a higher cost compared to static billboards.

Display Period

The duration of the advertising campaign also affects the cost. Longer display periods typically come with discounted rates, while shorter campaigns may have higher costs due to the limited availability and demand.

Advert Design

The complexity and quality of the advert design can impact the cost. Custom designs, intricate graphics, and special effects may require additional production costs.

Print and Installation Costs

For static billboards, the cost of printing and installing the advert is an additional expense to consider. These costs vary depending on the size and complexity of the design.

Choice of Outdoor Media Supplier

Different outdoor media suppliers may have varying pricing structures and packages. It is essential to research and compare prices from different suppliers to find the best fit for your budget and advertising goals.

What is the Cost of Billboard Advertising

What is the Cost of Billboard Advertising?

The cost of billboard advertising can vary depending on several factors, including location, size, format, and duration as mentioned above. On average, a static billboard in the UK can cost between £350 to £800 per two weeks. Digital billboards, with their dynamic and attention-grabbing displays, tend to have higher costs, ranging from £600 to £900 per two weeks. It is important to note that these prices are approximate and can vary based on specific locations and advertising packages.

How Much Does Digital Billboard Advertising Cost per 1000 Impressions?

Digital billboard advertising often utilises a cost-per-thousand-impressions (CPM) pricing model. The CPM rate can vary depending on factors such as location, display duration, and target audience. On average, digital billboard advertising in the UK can range from £5 to £20 per 1000 impressions. This pricing model allows businesses to have more control over their advertising budget and ensures that they pay for the actual number of impressions their advert receives.

Final Thoughts

Contrary to popular belief, billboard advertising in the UK is not out of reach for businesses of all sizes. By understanding the factors that influence the cost, such as location, size, format, and duration, businesses can make informed decisions and find advertising options that fit their budget. Whether it’s a static billboard or a dynamic digital display, billboard advertising offers a powerful and impactful way to reach a wide audience and increase brand visibility. So, don’t let the perception of high costs deter you. Explore the possibilities of billboard advertising and unlock the potential to amplify your brand’s reach and success.

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