A couple of decades ago, the average person saw a couple of hundred adverts a day. Now, it’s more like a couple of thousand. On the TV, on our mobile phones, laptops, radios, supermarkets – adverts are everywhere! But they don't have as much impact...

You've found that perfect billboard location for your business so now you need to establish what information should be on a billboard. In order for consumers to engage with your message and most importantly, remembered, you need to follow these simple rules. Outdoor advertising has always...

In this post we look at the main billboard advertising benefits and why businesses should add them to their marketing plan. Billboards are an unavoidable part of the urban landscape and can be a powerful outdoor advertising tool for your brand.   Some companies may question if...

With the advances in technology and the more opportunities there are for a business to advertise, Why choose billboard advertising?. In this modern era traditional outdoor advertising still remains an essential part of a companies marketing plan. Why choose billboard advertising in this modern era? Let’s take...

These days there are more forms of advertising than 20-30 years ago. Consumers are no longer looking at billboards in the same way as they used to. Billboards are still be considered as premium advertising space but many consumers are tuned into smartphones and radios....

Outdoor advertising in the UK is everywhere. It lines our streets, fixed to the sides of buildings and at POS in shopping malls and supermarkets. The sheer number of outdoor advertisements there are and seen is testament to their effectiveness. Lets take a look at...

When creating an effective billboard design for your campaign there are many factors that tend to dominate. Such as finding that killer slogan or portraying your brand and USP in the best way. But once these parts have been taken care of, it’s time to...

Choosing the right typography for your outdoor advertising campaign can be tricky. A font that works for a static billboard won’t necessarily work for digital billboard advertising. To help you understand what makes the best fonts, here are some outdoor advertising typography tips. Firstly, it doesn’t...

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