When you are out and about you will certainly come in contact with an outdoor marketing campaign. It's getting harder for businesses to grab the attention of their target audience, Therefore it is imperative that their marketing campaign is planned correctly. One of the most successful elements of...

When designed effectively, billboards are a very powerful marketing tool for businesses of all sizes, So in order for you to get the best possible chance of success we have put together some artwork creation tips for billboard advertisers. Billboard advertisers must have a strategy You must identify what...

Do you think that its only big, national brands that can place an advertisement on billboards?. Think again, this very powerful marketing tool is now accessible to businesses of all sizes. Below is Amplify Outdoor's top reasons why SMEs should consider putting an advertisement on billboards within their...

A lot of companies do not know how to buy billboard space for their business. Some feel that billboard advertising can be a minefield, especially if they have never used it before. At Amplify Outdoor we have put together a simple guide below on how to...

We often hear from businesses who are thinking about using billboard advertising for the first time “there is no way of measuring billboard effectiveness ” and “How do I measure my return on investment”. Unlike other advertising formats, traditional billboard advertising is a bit behind when it comes measuring...

You may not believe it but by using effective billboard advertising colours in your creative has found to maximise the return on investment.  High colour contrast on billboard advertising messages have been proven to improve ad recall by over 38%. In order for a business to get a...

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