A lot of companies do not know how to buy billboard space for their business. Some feel that billboard advertising can be a minefield, especially if they have never used it before. At Amplify Outdoor we have put together a simple guide below on how to...

We often hear from businesses who are thinking about using billboard advertising for the first time “there is no way of measuring billboard effectiveness ” and “How do I measure my return on investment”. Unlike other advertising formats, traditional billboard advertising is a bit behind when it comes measuring...

You may not believe it but by using effective billboard advertising colours in your creative has found to maximise the return on investment.  High colour contrast on billboard advertising messages have been proven to improve ad recall by over 38%. In order for a business to get a...

Businesses who need to make a statement and impact within their local area can achieve this by using roadside billboard advertising. With people spending over 70% of their waking life outdoors, they will almost certainly come into contact and engage with billboard advertising. Therefore, it will give your...

Outdoor advertising costs vary depending on many elements, but in the article we look at the cost of posters for advertising on billboards. Once you have booked that killer billboard location, you will need to think about the printing of your posters. There are a few factors involved...

Most small businesses think that the cost to run an ad on a billboard is out of their league and unaffordable. Many companies do not realise how cost effective billboard advertising actually is.  Because big national brands use it week in week out, they assume it's too expensive for...

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