Using KPIs for outdoor advertising campaigns will allow you to measure its success. Billboard advertising cannot be measured by clicks and is slightly more complex. Below we shed some light on some of the techniques that can be adopted to measure your OOH advertising success. Some of the...

Outdoor advertising space is one of the most successful ways for businesses to brand build and market their products. Effective OOH advertising is a great way to impact a target audience consistently with a large canvas. However, with the overwhelming amount of outdoor advertising around us,...

Ever considered why outdoor advertising for car dealerships works so well?. The simple fact is OOH advertising engages with motorists in the right place at the right time. A recent study has shown that outdoor advertising is the most relevant media choice for car brands. As far...

One of the objectives of outdoor advertising is the successful promotion of products and services which will maximise profits. Without proper objectives, businesses won't be able to thrive against tough competition. Basic objectives of outdoor advertising Outdoor advertising has become one of the most important formats within the media landscape. The...

Ever wondered about the different types of outdoor advertising?. Digital technology these days allows us to exercise creativity within our outdoor advertising campaigns. With the rise of Digital there are now more types of outdoor advertising available for brands and businesses to showcase their product. Understanding...

Ever wondered what is meant by outdoor advertising?. Here is the definition: Definition: Any advertising done outdoors that promotes a business, their products and services. Types of outdoor advertising include billboards, Bus shelters, sides of buses, taxis and business fleet vehicles. It also includes signage fixed to the exterior...

Whether you are running outdoor media advertising on a long term or short term basis, the exposure of outdoor advertising will deliver your message to millions of potential customers. Unlike running a digital marketing campaign, where you can reach your audience with a Google search. Planning an...

Billboard advertising boards are a traditional outdoor advertising format that can build your brand and heighten your presence within the local area. If you are thinking about using billboard advertising boards for your business, then in order to increase the chances of success you should consider the below...

In this section we look at ways on how to track billboard advertising campaigns. Once your campaign is live, the next stage is to track its effectiveness. It would be helpful to know who has seen it, how many people have seen it and how...

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