Demystifying billboard advertising in the UK
Businesses sometimes feel that its difficult and daunting to buy a billboard and advertise their brand. They think that its due to the process of choosing a location, poster printing, advert design etc. Billboards are also perceived to be an expensive affair due to the sheer size and impact of them.
This is in fact not the case:-
Costs – Advertising on a billboard for 2 weeks is cheaper than advertising in the local newspaper for one day. It has been proven that billboards provide a great return on investment for businesses advertising spend.
Process – The process for your business to buy a billboard is really simple. Amplify Outdoor can take care of everything from recommending locations to engage your target audience, advert design , poster printing and fixing.
What are the costs like if i’m looking to buy a billboard for my business?
Amplify Outdoor have affordable packages for businesses. If you buy a billboard in your local area it will cost less for 2 weeks than for one day in newspapers, magazines and other print publications.
Furthermore, you will receive a much longer display period giving a higher engagement, impact and reach.
Prominent Locations
Competitive Rates
Seamless Booking Process
Local Company
Advertising outdoors long term
There’s lots of benefits of booking a billboard long term for businesses who are already doing so understand the value, impact and return on investment.
Due to this, our prime positions often gets snapped up so it’s probably best to get in touch with us quickly for the availability as soon as you have a location in mind.
83% of people recall seeing outdoor advertising within the last 30 minutes before shopping
Outdoor advertising process
The process on how to buy a billboard
When businesses look to buy a billboard in the UK, the process is easy and can be achieved with these 5 steps:-
1.Identify your locations based on your objectives
Start by establishing who you want to target and buy a billboard in UK at the right locations in order to engage with them.
You may want to buy a billboard close to your business so you can signpost potential customers to you.
2. Check the availability and costs of the locations
Once the right locations have been identified, We will then check the available dates and create a cost effective package for you.
Amplify Outdoor are a family run, independent outdoor advertising company who are not bound by rate cards and thus we are able to offer discounted package deals for multiple locations or longer term bookings.
3. Create your advert to ensure that you reach your target market
After you buy a billboard location, don’t waste it. You will need to ensure it relates to the people that you want to see it.
Our creative department will create your advert so it will meet and engage with your desired audience.
If you have your own designer we will provide artwork specs and advice. Feel free to have a look at creating an effective billboard advert.
If you have your own designer we will provide artwork specifications and advice for them to work from.
4. Printing of posters
Once the final design of your advert has been approved we will send it to the printers. If you prefer to use your own printer it can be delivered to our depot.
5. Poster fixing
Our in house fixing team will post your advert. This will be done correctly with no peeling sections and correctly joined.
You often see peeling posters with national outdoor providers, this doesn’t happen with us as we use higher quality poster material along with thick paste to ensure that your advert remains in place for the duration of your campaign.
98% of people in the UK will see outdoor advertising every week
This is why you should buy a billboard in the UK for your business and it must be part of your marketing plan. You will engage with a massive, relevant audience.
Furthermore, billboard advertising is now more affordable for local businesses than ever.
Outdoor advertising for local businesses
There are a lot of benefits of booking outdoor advertising long term .
Here are a few reasons:
– Discounted and lower billboard advertising costs
– Securing a prime location so your competitors cannot have it.
– It adds trust and notoriety to your business.
– It offers a long term coverage and display for your business.
Companies who buy a billboard long term understand the power of it and benefits.
If you see a location that is perfect for your business, please get in touch with us for costs and availability.