A billboard poster and outdoor ads will produce a great return on investment
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside of their homes. We know through research that people now spend over 70% of their waking life out of home. Therefore, advertising outdoors is a perfect way to engage with a large and highly alert audience.
What is a billboard poster?
Outdoor posters are advertising messages which are inserted onto billboards and other outdoor advertising structures.
A billboard poster is often found in high traffic areas such as main arterial roads.
Outdoor posters present large advertisements to passing pedestrians and vehicles promoting businesses and brands to consumers and potential customers.
87% of people see outdoor posters every week
Therefore using a billboard poster to advertise must be part of any businesses marketing strategy. You will interact with a large, relevant audience in a very cost effective way that doesn’t impact your budget.
Outdoor posters are now more affordable for local businesses than ever.
Shout out to a local and loyal community with billboards
Advertising on billboards can put your business in front of 100,000’s of loyal residents. You can use a billboard poster to raise awareness of an event, sale or new product and service. Make them aware of what you have to offer as they shop, commute to work, socialise and generally move around their local area.
You can advertise on major arterial roads and in densely populated areas giving your brand and message the opportunity to be seen and chosen. Furthermore, people are more likely to see outdoor posters multiple times throughout the day giving them a greater memory recall.
Interact with millions of tourists and residents with outdoor posters
People spend most of their time out of the home. Due to this, advertising on a billboard is the only way to reach out to them as they move around the local area.
Billboard poster sizes
What billboard poster sizes are there available within the urban landscape for businesses?
- 6 sheet – 1.8 metres x 1.2metres
6 sheets are one of the smallest outdoor posters but due to their strategic locations they still manage to create an impact with high engagement.
- 16 sheet – 3 metres x 2 metres
16 sheet billboards are normally situated in urbanised areas that have a high footfall and traffic count. These offer businesses the ability to signpost potential customer to their shop.
- 32 sheet – 4 metres x 3 metres
This large, cost effective billboard poster is 14ft x 10ft in size, This size is generally booked on a long term basis.
- 48 sheet -6 metres x 3 metres
The 48-sheet billboard poster is a classic format and favoured by both national brands and local businesses. This size makes a big statement and normally situated at busy roadsides.
- 96 sheet – 12 metres x 3 metres
The largest of the outdoor posters and is double the size of a 48 sheet billboard. The 96 sheet is big hitting, engaging and very hard to ignore.12 metres x 3 metres
What are the costs of a billboard poster?
There are a few factors involved the determines the cost of a billboard poster:-
- Billboard poster size
Basically, the larger the space, the more outdoor posters cost to advertise on.
- Campaign Length
You can use a outdoor posters for a minimum of 2 weeks all the way up to a 12 month campaign.
- Production costs
The size of the billboard poster that you book will also affect printing costs as the bigger the poster the more it costs to print.
- Artwork design
If you have a design agency or an in house designer. We will be able to provide them with the specs to work to along with tips and advice on how to create an effective billboard advert. If you would like us to design your advert no problem at all.
- Frequency of bookings
Amplify Outdoor offer discounted packages for multiple locations and long term bookings. A billboard poster is now within reach for businesses of all sizes and cheaper than any other advertising format within the local area.