It’s true that the size of the display plays a big part in the billboard cost in the UK. There are many factors involved that will determine the prices and how much you pay to display your advert.

Businesses that haven’t used billboard advertising before assume that you need big budgets in order to achieve success and a great return of investment with your campaign. In fact, this couldn’t be further from the truth – there are plenty of things that are considered when costing up your advertising plan.

It should be noted that however much your billboard advertising rates are going to cost, There are various methods of payment that are available and we can help you choose the one best for you.

Factors Involved With The Billboard Cost

So lets take a look at the key factors involved in the billboard cost:-

Location Affects The Billboard Cost

The placement of your advert is probably one of the most important factors when it comes to the billboard cost.

The billboard itself can be the biggest size but if it’s in the middle of nowhere, or if it’s situated on the roadside with a very low traffic count, nobody is going to see it and your time, effort and hard earned money will have gone to waste.

Some of the more costly billboard positions are on major arterial roads and in city centre locations. Rental costs for any space in a city centre location tends to be more expensive than its equivalent in the suburbs and billboards are no different. Billboard advertising rates in city centre locations are higher due to the fact that they are more likely to be seen, and seen by a much higher amount people.

Main arterial roads are also prime locations for billboards. These roads are used by millions of commuters every day, and due to this they are likely to receive many impacts. Also the most sort after billboard locations are on roads with busy junctions where drivers are stuck in traffic and have a high dwell time. Rather than a potential customer catching a  glimpse of your advert as they drive past, they may study the advert for an extended period of time as they wait in a queue.

Size Adjusts The Cost Of A Billboard

The most favoured sizes of billboards are 48 sheets (20ft x 10ft) and 96 sheets (40ft x 10ft). Normally, the bigger the size of the advertisement, the higher the billboard cost. Bigger displays are likely to draw more attention and gain more impacts due to its massive size.

Furthermore, the production of larger billboard adverts costs more, which will impact the overall price of the billboard advertising rates.

Clarity

The clarity of your advert falls under ‘location’. You might have found the perfect billboard location for your business – for example, next to a busy arterial road – but whats the visibility like of your advertisement to those who pass by?

The billboard cost will increase when spots have a combination of a busy location and no obstructions. Billboard advertising rates wouldn’t be as high with partially blocked sites or locations facing the wrong way down a one way street. Lets be honest your wouldn’t want these locations anyway!!!!!!

Period Of Display

The period of display is one of the main things to consider when establishing the billboard cost. The longer your advert is displayed, the more people will see it. The more people see it, the more likely they will remember and recall it.

Obviously, having your message in place for longer will incur a higher billboard cost. Billboard advertising space is traditionally sold in two week cycles, but we allow for longer bookings which will come with a discounted weekly rate and competitive package cost.

Production and Installation

In addition to the rental cost, you must also consider the expenses associated with the production and installation of your billboard. Designing and printing the creative elements, as well as the actual installation process, can add to the overall cost. The complexity of the design, materials used, and any additional features, such as lighting or interactive elements, will impact the production cost. It’s essential to factor in these expenses when budgeting for your billboard campaign.

Format Affects the Billboard Cost

When it comes to advertising on billboards, the format that you choose can play a significant part on the overall cost. Traditional and digital billboards each come with their own set of advantages and considerations, and understanding how the format affects the cost can help you make informed decisions.

Traditional Billboards

Billboards have been a staple in outdoor advertising for decades. These billboards consist of a printed vinyl or paper poster that is affixed to a large, stationary structure. The cost to advertise on a traditional 48 sheet billboard is typically around £350+vat per 2 weeks which is lower compared to digital billboards.

Digital Billboard Costs

Digital billboards have revolutionised the outdoor advertising industry by offering dynamic and engaging content. These billboards utilise LED or LCD screens to display multiple advertisements that can be changed remotely and in real-time. While 48 sheet digital billboards offer numerous benefits, they can cost around £600+vat to £1500+vat per 2 weeks which is a higher cost compared to traditional billboards.

Billboard Cost, In Summary

Understanding the factors involved in determining billboard costs in the UK is crucial for planning a successful advertising campaign. By considering factors such as location, size, duration, production and installation expenses, demand and seasonality, and negotiation opportunities, businesses can make informed decisions and optimise their advertising budget. Working closely with outdoor advertising companies and leveraging their expertise can also help businesses secure the best rates and achieve maximum visibility for their brand. With careful planning and consideration of these factors, businesses can effectively use billboards to reach their target audience and achieve their marketing goals.

Please feel free to contact us as we are an experienced and reputable advertising company.  Tell us about your budget, goals and requirements. We will then identify the perfect solution that meets all your needs and gets you the results you want.