Did you know that billboard advertising is more cost effective than any other format if you want to engage with a large audience. Furthermore, its more affordable than ever for local businesses.
The name billboard comes from the term “billing board.” It is a large outdoor advertising space designed to capture the attention of passing motorists and pedestrians. Billboard advertising in the UK is normally situated around high traffic areas and is high impact, simple, striking and creative.
Have you ever glanced at billboard advertising on your daily commute to work and wondered how effective these large, outdoor displays really are and could it work for my business?
If you want to book billboard advertising in the UK and haven’t done it before you can follow these 5 easy steps:-
Lets look at this a bit further:-
One of the best ways to get results from an outdoor advertising campaign is establishing your target audience. This will give you an insight as to where the right billboard advertising locations are to reach out to them.
As soon as you’ve established the right locations, Email or call us, we can check the availability and also put together an advertising package for you that wont break the budget.
Amplify Outdoor are a family run, independent billboard advertising company who are not restricted by rate cards so we are able to offer discounted package deals for multiple locations or longer term bookings.
The advertising space is booked, now don’t waste it. You will need to ensure that your message relates to the people that you want to see it.
Our creative team will make sure that your advert will be designed to meet and engage with your desired audience.
If you have your own designer we will provide artwork specifications and advice for them to work from. There are also so great tips on creating an effective billboard advert.
Once you are 100% happy with the design of your advert we will send it to printers and obtain a proof. If you wish to use your own printing company just get them to deliver it to our depot.
All poster fixing is carried out in house and your advert will go up on time and in a correct manner.
You often see peeling posters on billboards of some national outdoor providers. Not on our watch!!! use higher quality poster material along with thick paste to ensure that your advert remains in place for the duration of your campaign.
In the UK billboard advertising costs can vary. These would mainly be due to the location and size of the advertising location.
The standard costs of a 48 sheet billboard advertising location can vary between £250-£400 for 2 weeks. With Amplify Outdoor this cost would include the poster production and fixing.
If there’s locations throughout the UK that you feel is perfect for your business please get in touch.
We will be able to let you know the billboard advertising availability for them ASAP?
Please contact us today for billboard advertising availability in your area.
This is why billboard advertising is more effective than any other advertising format in the marketplace. It is now in reach and affordable for local businesses.
Businesses should look at booking a billboard based on your their marketing objectives. This is based on budgets and the reasons why they want to advertise.
Longer term campaigns tend to be more effective. It has been proven that customers who are exposed to billboard advertising are 17% more likely to engage with brands. If the same person drives past your advert several times throughout the day, imagine the results from repeat exposure.
Two weeks utilised on multiple locations can also be very effective. You might just want to run a high impact campaign to drive a boost in sales or promote an event or open day.
There are numerous to booking a billboard long term. These include discounted costs and adding notoriety to your business.
You can get great discounts from the cost of billboard advertising when booking long term. Not only can you secure the space long term, It has the potential to produce a greater return on investment via an extended visibility.
Prominent locations tend to get booked up quickly so contact us as soon as you see the perfect billboard advertising location for your business.
Here we’ll take a look at some of the traditional billboard advertising sizes that are favoured by local businesses and also national brands.
This advertising format tends to deliver messages around towns and the local community due to them being situated in highly pedestrianised areas. 6 Sheets are mainly located to reach a pedestrian audience and impact shoppers at point of sale to alter purchasing decisions.
6 sheet dimensions:-
48 sheet billboard advertising is 20ft x 10ft in size. The most popular large outdoor advertising format and favoured by national brands and local businesses. Furthermore, they are easily viewed from distances.
Often seen near busy roadsides, in high traffic count areas, on main arterial roads and populated areas.
Amplify has a portfolio of 48 sheet billboards with the capacity to put your business in the heart of Towns and Cities. They can offer a cost effective coverage throughout a large area.
The size of a 48 sheet:-
The 96 sheet billboard advertising poster is 40ft x 10ft in size. It is one of the largest outdoor advertising displays thats intended for viewing from a distance. Its double the size of a 48 sheet and is perfect for building brand fame whilst adding prestige and notoriety.
This size has a massive impact within the urban landscape and situated on main arterial roads and high traffic areas.
96 sheet sizes:-
The print media relies on readership and circulation figures. Local publications tend to have a circulation of around 30,000 but these figures are dropping rapidly year on year.
Most newspapers and glossy magazines promote high distribution figures to try and sell you advertising without the stats to prove it, Like ABC (Audit Bureau of circulation). They fabricate their print run.
This cannot be said for billboard advertising, people are spending more time “out of home” and due to this, engagements with outdoor adverting is always on the increase. It offers brands and businesses exclusivity along with maximum exposure.
98% of us in the UK see billboard advertising or an outdoor advert every week. 68% of consumers frequently make purchasing decisions while in the car.
Amplify Outdoor’s billboard advertising locations are situated on all major arterial roads into and out of Towns and Cities. All sites face head on to oncoming traffic because it ensures the high engagement by consumers.
Areas that we cover:-
Plus many more billboard advertising locations