Billboard advertising costs in 2023 are often perceived to be an expensive format to invest in, and only accessible to big, national brands. This couldn’t be further from the truth and now is the time for businesses of all sizes to utilise this very successful advertising medium due to the cost of billboard advertising being within reach.
Traditional billboards in the UK are now more accessible and cost-effective than ever before. Outdoor advertising fees start from as little as £100+vat per week.
The Factors Involved In The Cost Of Billboard Advertising
The cost of advertising on a billboard in the UK will vary according to several factors. We have all the information below in order to guide you through the billboard advertising costs, process and what’s involved.
The Size Of The Billboard Affects The Cost
The size of the billboard plays a significant role in determining its cost. Larger billboards generally have higher costs due to their increased visibility and impact. The size of the billboard also affects the number of impressions it can generate, which is a key consideration for advertisers.
48 sheet billboard costs
48 sheet billboards are 20ft x 10ft in size. It’s popular and the most used outdoor advertising format within the UK.
A 48 sheet billboard has a price tag of around £350+vat for a two week display period outside of London. Billboard advertising costs for a 48 sheet in London UK would be slightly more expensive at £500+vat per 2 weeks.
However, we do offer very good discounts for longer term and multiple locations bookings.
For example, Amplify Outdoor can offer a 48 sheet for 12 months at a tariff of £500+vat per month.
96 sheet billboard costs
The huge 96-sheet billboard is 40ft x 10ft in size. They have a bigger asking price because it is likely to gain more eyeballs and have a much greater impact.
You could expect to outlay around £500+vat per 2 weeks but remember, double the size, double the impact and double the worth to your business. Furthermore, the costs of billboard advertising can be reduced when booked for longer than a 2 week period.
Format affects the cost of billboards
The format of the billboard can impact its cost. Digital billboards offer more flexibility and dynamic content options, but they tend to be more expensive than traditional billboards. Traditional billboards, on the other hand, may have lower upfront costs but can still be effective in reaching a targeted audience.
Location
The location of the billboard is a crucial factor in determining its cost. High-traffic areas or prime locations, such as busy A-roads or popular city centres, command higher prices due to increased visibility and exposure. The demand for billboards in a particular location can also influence the cost.
The frequency of your bookings
The same offer of discounts applies to regular and returning businesses. Customers who book multiple times throughout the year with us would have access to discounted billboard advertising costs.This will make your marketing expenditure go further.
Campaign Length
The length of campaign refers to the time period during which your billboard advert is displayed. Billboards are generally booked on a 2 week cycle but we also offer great discounts and cheaper billboard advertising costs for long term or multiple location campaigns. We have clients who book campaigns for open days or events, right through to clients who book 12 months to build their brand.
Production and artwork costs
When looking at the cost of billboard advertising, you will need to make sure what is being offered as part of their service. You should always determine if the price that is quoted includes the artwork design and poster production.
With all of the larger outdoor providers an extra cost will be added for advert design and poster production. We do offer artwork creation at £50+vat and Poster printing from £70+vat . If you book a long term campaign we offer design and print free of charge.
It’s important to note that the above factors can vary depending on the specific market and location. Advertisers should carefully consider these factors and their budget when planning their billboard advertising campaigns. Please get in touch with us and we can put together a package based on your budget and needs.
What Is The Cost Of Billboard Advertising In My Area?
Many businesses think that billboard advertising costs a lot of money and out of their reach, but this simply not the case. Amplify Outdoor’s key focus is to make billboards affordable to companies of all sizes and not just national brands.
We believe that the ROI national companies get from this high impact format should be accessible to everyone within the local area.
Amplify do not have rate cards like other providers and because of this we are able to offer the cost of billboard advertising at a discounted billboard rate. Combined with a great local knowledge and booking flexibility, Amplify Outdoor is the right billboard partner for your business.
How Long Should I Book A Billboard For?
As a business, you should decide upon the length of a billboard campaign based on your marketing objectives. 2 week campaigns are very effective in situations like promoting events or open days. However, the most effective and cost effective billboard campaigns tend to last for a minimum of 3 months.
One of the key advantages of billboard advertising is it has the ability to build brand and trust amongst consumers. Longer term advertising campaigns will build legitimacy for your brand and offer repeat exposure to your message. Over a longer period of time your audience will familiarise themselves with your company and influence their purchasing decisions.
However, 2-week runs are also effective and a great way to alter purchasing decisions, particularly as billboards reach consumers when they are close to point-of-sale.
The cost of billboard advertising in the UK will drop when you commit to a long term run. This is a big reason why a lot of our clients book longer campaigns.
Traditional V’s Digital Billboard Advertising Costs
With the rise of digital in recent years it’s important to compare it with traditional billboard advertising costs.
Digital billboards can be costly and out of reach to most small businesses. As far as traditional billboards go, the charge is much more affordable along with greater benefits.
- Paper billboards offer exclusivity
When advertising on digital billboards, you will be sharing the space with a minimum of 5 other advertisers. This will only give you 10 seconds coverage each minute. Whereas traditional billboards can be secured exclusively giving you solus advertising and maximum exposure. - Traditional billboard advertising costs are within reach
With traditional billboards you would expect to pay around £350 for a 2 week slot. The cost of digital billboard advertising is around £600 per 2 weeks with 10 seconds display every minute.This offers no exclusivity unlike traditional billboards. - Advert transition
Digital runs the risk of consumers missing your message as they’re unable to read it fast enough before it changes.Traditional billboard are quite the opposite. Your business is the only one that is displayed and doesn’t get replaced by another advertiser after a few seconds.
What Is The Return On Investment For Billboard Advertising?
The return on investment for billboard advertising is highly advantageous as it surpasses the costs involved. By utilising our out-of-home billboard ad spaces, your brand will have the opportunity to reach a larger audience, attract a greater number of customers, and ultimately, drive an increase in revenue. The benefits derived from this form of advertising far outweigh the initial expenditure.
Prime billboard advertising locations
Affordable to local businesses
Locations available now
You ad seen by motorists and pedestrians
What Are The Benefits And Costs Of A Billboard When Booking Long Term?
Discounted costs and adding prestige to your business are a few of the key benefits of booking a billboard long term.
Furthermore, Businesses in the UK have their billboard advertising costs reduced for booking on a long term basis. Not only do they secure the space for their business they also have a bigger return on investment along with long term visibility.