28 Jun Main billboard advertising benefits
In this post we look at the main billboard advertising benefits and why businesses should add them to their marketing plan. Billboards are an unavoidable part of the urban landscape and can be a powerful outdoor advertising tool for your brand.
Some companies may question if billboard advertising is really the right solution, so here are 5 main billboard advertising benefits :-
People see a billboard message.
Billboards are strategically situated alongside very busy roads with high traffic counts and at traffic light junctions. Therefore, This means people will always be looking at your large and eye-catching message when they are commuting or stuck in traffic.
Consumers have a choice to click on an internet banner advert or change the radio channel away from a commercial, but they can’t avoid a billboard or switch it off.
Billboard advertising is a workhorse.
Billboard advertising displays your message 24 hours a day, 7 days a week. Whereas You could run an ad on radio or TV, but the commercial is played only a few times a day.
Consumers are only exposed to a brand once or twice a day with some forms of advertising. However, billboard advertising offers repeat exposure as people regularly pass by. Although messages are short on billboards it can stay in people’s minds.
One of the great billboard advertising benefits is they are part of the urban landscape and everywhere. This means that there will be a billboard in a location that you want in order to target your demographic.
Use a relevant location to target certain customers and get the attention of the right people.
Billboards are not only effective at direct response but they are also incredibly powerful at building brand awareness. Furthermore, Most commuters see the same billboard advert multiple times throughout the day. This will lead to a strong recall of the message along with an brand association.
A strong billboard ad creative can be catchy and memorable that provides a great way for potential customers to learn about your business.
Billboard advertising targets everyone.
Billboards allow companies to reach a huge variety of consumers with a single advertising location. This can be extremely beneficial for companies that offer multiple services that attract a variety of demographics. Furthermore, you will promote yourself to customers that might not expect would be interested in your company.
Want to know more about billboard advertising benefits for your business? Please get in touch with the team today on 01202 670687 / firstname.lastname@example.org.