14 Jan Difference between an Advertising Hoarding & Billboards
In this article, we’re going to look at the differences between an advertising hoarding and billboard advertising. With so many different marketing channels it can make you unsure which form of advertising is the best to promote your business.
Let take a look at the descriptions of an advertising hoarding and billboards
Billboards are the most common and popular form of outdoor advertising. They come in traditional poster formats, which consist of multiple sheets that make up a larger image. There are also Digital billboards. These take the form of animations and video, as well as still pictures. They’re often situated at very busy roadsides to catch the attention of drivers, pedestrians and commuters. Furthermore, they can also be found on the sides of buildings, in shopping centres and bus stops. The roadside version are large format, often huge, which allows them to dominate the urban landscape. This will undoubtably grab the attention of many consumers.
An Advertising hoarding
You may well have seen an advertising hoarding at a construction site. Advertising is normally displayed around the perimeter of the construction to promote the company or the business that is doing the work. Furthermore, It’s also used to promote what is being constructed. Depending on the size of the building project, An advertising hoarding can be hundreds of meters in length, which means there’s a lot of room for graphics to build awareness.
Another form of advertising hoarding is the boards we see in stadiums, for example. Brands can pay for their brand, name or latest product to be displayed around the perimeter of a football pitch. Furthermore, it can have a two pronged attack.
Firstly, You have tens of thousands of people in the stadium with their eyes focussed on the pitch. Secondly, you have millions of people who watching the match on the TV. If they tune in live or watch the highlights program brands will be seen on the screen. While these displays are much smaller than billboards, they can still be seen by a huge audience.
What can hoarding advertisers learn from billboard advertising?
Billboard advertising is constantly evolving and changing in an increasingly digital age. An advertising hoarding is lacking in areas where billboards are thriving. Consider digital billboards – they allow for some of the most innovative advertising campaigns. They can vary from a simple, effective video to motion detection, interactivity and even AR. Advertising hoardings are good at letting passers-by know about the work going on behind them.
Secondly, billboard adverts constantly change. One display for a vehicle might be replaced by an advert for a perfume two weeks later. An advertising Hoarding will often remain the same until the construction is finished. They get changed every so often can help keep people engaged, Replace damaged graphics or stop the display from going stale.
Billboards and advertising hoardings are similar in their promotional purposes, but with a difference in their usual locations. While billboards can be seen in various different locations, hoardings are only found around construction projects as an interesting combination of a safety barrier and promotional display.