12 Jan Why advertise on billboards
It is said that you will see thousands of businesses who advertise on billboards everyday. You will engage with their advert for an event or a school open day as you commute to work. Outdoor advertising is everywhere.
Billboard advertising comes in lots of different shapes, sizes and prices. So lets take a look at the information that you need in order to run a marketing campaign using billboard ads.
What is the purpose billboard advertising?
The purpose of billboard advertising is to engage with as many potential customers as possible when they are out of their homes. Furthermore, Billboard ads create an awareness of products, service and services of a business.
Billboard advertising has been around for decades and it has a proven track record in generating enquiries and increasing sales for companies of all sizes.
How much does it cost to advertise on billboards?
To advertise on a billboard is affordable for most businesses. The cost depends on factors like size and location.
Businesses who have never used this form of marketing before thin that its too expensive to invest in. However, this couldn’t be further from the truth and they can be missing out on more sales leads.
In fact, to advertise on billboards is now more accessible and cost effective than ever. For example, a 48 sheet billboard size can cost as little as £350+vat for 2 weeks.
An advert design that engages.
If your campaign is focussing on raising awareness and brand building, then billboard advertising is the perfect option. But your advert design shouldn’t have lots of text.
You only have a short window of opportunity to attract a motorist, so no more than 10 words within your copy is an ideal amount.
The tone and content should also be considered when using you advertise on billboards. How does your message come across to the people that are seeing it?.
Here’s a few tips:-
Will your audience be able to relate to it or should you use a different tone.
Does it need to be punchy, funny or serious?.
Make sure your brand and business is promoted clearly when you advertise on billboards.
The sizes available to advertise on billboards
The 96 sheet is the largest size out of the traditional billboards which is 40ft x 10ft. However, the most commonly used size of advertising billboard is a 48 sheet (20ft x 10ft).
What does the future of billboard advertising look like?
In the past and still today, billboards ads are printed using sections of paper pasted together to form one image. Nowadays, digital outdoor advertising (DOOH) has seen a boom.
In the UK, DOOH produces over 1.2 billion viewed impressions every week. Furthermore, Adverts can be changed at a moment’s notice to correspond with real time events.
If you are a local business who wants to build their brand and engage with 1000’s of potential customers, then there is no better way than to advertise on billboards is the perfect way to achieve this. Please feel free to get in touch with us today to discuss a billboard advertising campaign today.