When businesses think about outdoor advertising, They think that its out of reach for local budgets. Very few small businesses would consider putting an advert on a billboard for promoting themselves. But the traditional billboard has always been used by businesses of all sizes to reach out to local people.
Why should local businesses put an advert on a billboard?
Billboard advertising is constantly evolving. There are more adverts on billboards in more locations, showing more messages than ever. Digital Outdoor advertising has become more prevalent and is a game changer. Local businesses are flocking to the more traditional paper and paste billboard advert as availability and prices are more reachable. Here’s how outdoor advertising is delivering huge benefits for local businesses.
An advert on a billboard is “Free”
Yes, you read it correctly. Consumers pay to access TV channels, buy newspapers, subscribe to online media channels or mobile apps. More importantly, You don’t need anything to watch a billboard ad. All that is required is the consumers’ presence.
With people spending more than 70 percent of their time out of their homes, billboard viewers will always be present.
Billboards build loyalty, credibility and trust
People like to feel like they belong to something. By having your brand on a tangible form of media that locals see every day, you become a natural part of that community. No other advertising format can give you this sort of brand building on such a frequent basis.
Your competitors are offering the same services as you, online or in magazines. Facebook advertising is a popular place for promotion.
On the other hand, the limited nature of billboard advert spaces means that your company can still build an exclusive presence in certain locations. Signposting potential customers next to your showroom, for example.
There’s also a strong belief that businesses who have a physical presence, such as on a billboard, Seem more credible than businesses that are seen advertising online. This feeling has been strengthened more recently due to the rise of fake news online. Just think of the credibility that an advert on a billboard would have on a potential customer.
Accessing billboards within your local area
Local businesses are already comfortable with outcome-driven, easy-to-access marketing solutions. Amplify Outdoor offers the complete outdoor advertising package. Prominent locations, Design, Poster production and fixing.
Why do I need to advertise?
Advertising is a must for promoting your business to new and existing customers. Without your business and brand out there in the marketplace no-one will come through you shop door or buy goods and services from you.
If you have a small or big advertising budget you need to plan your market campaign wisely
Not everyone reads newspapers and magazines or listens to the radio, and this translates to business that you are potentially be missing out on. Billboards can’t be switched off or put down. The incredible thing about billboard advertising is that your people will pass them multiple times a day leading to greater memory recall of your business, brand and advertising message.
83% of people recall seeing an advert on a billboard within the last 30 minutes before shopping
Want to know more about an advert on a billboard? Contact Amplify Outdoor today…
Call us on 01202 670687, email us at matt@amplifyoutdoor.co.uk or fill in your details below…