local outdoor marketing agency

Why use a local outdoor marketing agency?

In this post, we look at the reasons why businesses should use a local outdoor marketing agency over the national agencies.

We’ve all been there, You want to talk to someone about your phone bill or account. There’s nothing worse than having to deal with lots of people in a large company to order, amend or query something.

There are several reasons as to why you should consider using an outdoor marketing agency locally when planning on advertising outdoors.

Knowledge of the local area

Local knowledge plays a vital part when delivering a successful outdoor advertising campaign. When dealing with national agencies you will most likely speak to a sales person that has never even stepped foot on your patch. So how can they possibly recommend the right location(s) for your business??.

Amplify are an outdoor marketing agency with over 20 years experience in the industry. We make it our business to have a great local knowledge of the area.

We also have  planning tools that can determine demographics of certain areas. For example, We can identify:-

  • Age groups
  • Gender splits
  • Household incomes
  • Ethnicity
  • Education level
  • ABC’1s etc

 choosing an outdoor marketing agency

 

Location

An experienced outdoor marketing agency, We at Amplify Outdoor have cherry picked billboards within our portfolio which are perfect for businesses within the local area. All are in high impact areas, situated on main arterial roads with the highest of traffic counts.

In fact our portfolio of billboards has a combined total of 72 million vehicles driving past every month.

National agencies have a lot of locations that do not face head on to oncoming traffic, face the wrong way down a one way street and in industrial areas with very low traffic counts.

The national sales person would also tend to recommend billboard locations based on whats available at the time and not the right location for your business.

Cost

Being a outdoor marketing agency within your area, our mission is to make this high impact form of advertising affordable to businesses of all sizes. Why should billboards only be affordable to big, national brands.

We are not bound by national rate cards that give us the ability to offer discounts for multiple billboard advertising locations and longer term bookings.

Have a look at the benefits of booking outdoor advertising long term with us, You can also compare our costs with the national providers here.

Delivery

There are a few factors that come into play with the delivery and execution of your campaign:-

  • National companies have a posting schedule of week commencing

This means that you have booked your campaign to start on the Monday but could go live as late as the Friday.

Your campaign with Amplify Outdoor will go live on the day that it is booked so you do not lose any vital days off your campaign.

  • National companies use third party billposters.

The third party billposters will have hundreds of posters to put during the week, so you will notice that they are not joined up correctly or will start to peel within a few days into the campaign.   They more often than not fall off completely before your campaign has finished.

Amplify Outdoor post all of our adverts in house with care and attention, meaning they will be joined up correctly and stay in place for the entire campaign.

Customer service

We are a family run, outdoor advertising agency meaning we value every customer and campaign. Your marketing spend means as much to us as it does to you. We want your campaign to work!!!

You will deal with one person throughout the whole process, From planning the campaign, advert design, poster printing and fixing. We are available 24 hours a day, 7 days a week should you want to query anything.

Please feel free to check out our outdoor advertising testimonials from some of our clients.

Amplify Outdoor offers a seamless process from start to finish for local businesses to plan and execute their outdoor advertising campaign with ease.

outdoor marketing agency locally

The process

Its truly a really easy process, We at Amplify Outdoor take care of everything.

  • We will help you choose the right advertising location for your business.
  • We will design your advert so that it engages with your key audience or offer advice to your designer on creating an effective billboard advert.
  • Print your poster.
  • Install your poster.
  • Send you photos of your advert in situ when your campaign goes live.
  • Use our social media channels to promote your campaign online.
  • You can also find our handy guide to buying outdoor advertising if you would like more information of the process.

 

Finally, Want an outdoor marketing agency with over 20 years experience to plan your outdoor advertising?. Please get in touch on matt@amplifyoutdoor.co.uk / 01202 670687 / 07557 373483



Ready to unlock the power of Billboard advertising?

Contact us today