19 Jan What is outdoor advertising
What is outdoor advertising? Also know as out of home advertising, it is the term used to describe any advertising medium that is outside of your home. It is the billboards and eye catching posters that you come across in your day to day life as your commute, socialise and shop.
Types of outdoor advertising
This is one of the oldest and most common forms of outdoor advertising. Billboard advertising is an ideal brand builder and captures the attention of a wider audience. Furthermore, They are great way to place your message in front of customers you may not be able to effectively target with other mediums.
They can be found in highly populated areas, at the busy roadside and even near shopping destinations.
Billboards are one of the mosts successful advertising formats because it has been proven.
- Bus shelters
- Telephone Kiosks
- Car parking metres, To name a few
Often seen in urban, pedestrianised and high traffic areas.
This form of outdoor includes buses, taxis, train stations and the underground. It even extends to the spaces within taxis and train carriages.
The above is the three main traditional forms of outdoor advertising, but there’s no end to the number of opportunities for OOH marketing.
Traditional and digital outdoor advertising
Some businesses feel that traditional and digital outdoor advertising is a minefield. But it really is a simple process –
- Choose your Format.
- Pick your sizes.
- Choose your locations.
- Design your artwork.
Traditional billboards are paper and paste poster sites. Then there are digital billboards which have adverts delivered remotely onto digital screens.
The benefits of outdoor advertising
Consumers generally need multiple exposures to a brand and message before using its call to action. When you look at the habits of people and the way they frequent locations and commuting routes, Outdoor advertising is the perfect way to give you quick brand activation.
Outdoor advertising can help you achieve your marketing goals with its benefits. These include:
- A large, blank canvas to be creative.
- OOH is a very cost effective medium, As a result its affordable to SME’s.
- Target your audience by using outdoor in the exact location.
- High impact with fantastic customer recall.
- Billboards work for businesses because of the sheer size.
A Captive Audience
There’s no other advertising format that can capture the attention of consumers like out of home advertising. You can turn over TV or radio, block online advertising, but if you’re static at a busy traffic light junction looking out the window you cannot avoid a message on a billboard.
This is why outdoor advertising has such a great recall – it’s working for businesses 24 hours a day, 7 days a week where your audience is.