05 Feb Outdoor advertising tips for businesses to gain success
In this post we have collated some outdoor advertising tips in order to increase the chances of converting your outdoor spend into sales.
Outdoor advertising targets people when they are outside, commuting to work, shopping, socialising or visiting public spaces.
Step outside and you are likely to be exposed to a whole host of outdoor advertising messages. Roadside billboards and other outdoor advertising formats are part of the urban landscape and familiar in every day life.
1. Plan and research is one of the best Outdoor Advertising Tips
Planning is one of the biggest outdoor advertising tips we can give. Its an essential part of creating a successful billboard advertising campaign.
- Research and establish your target audience.
- What message do you want to portray?
- Where you want your message to be seen?
- How long do you want your campaign to run?
If you need any help with this, we have tools available to highlight demographics, traffic counts of certain areas and engage your key audiences with a lot more precision.
2. Choose the right location(s)
You have planned and researched to establish who you want to target, when and in which area. Now you need to book the perfect location(s) in order to engage with them.
Gone are the days when billboards were only available to big, national brands. We at Amplify Outdoor believe that they should be affordable to businesses of all sizes and budgets. Amplify Outdoor are not bound by rate cards like other outdoor providers and we are able to offer packages, discounts for multiple locations and discounts for long term bookings.
Our online booking system make it much easier to choose the right sites based on your requirements. Our prime positions often gets snapped up by businesses so it is best to get in touch with us quickly for the availability as soon as you have a location(s) in mind.
3. Effective communication with creative adverts
The attention span of someone passing a billboard is around 2-3 seconds. That is a short space of time to engage with a potential customer. A window for them to remember your brand, message and what they need to do to respond.
You need to find an image that will cut through the clutter and stand out from the crowd in order to engage with your target audience,
Remember to stick to around to 6-7 words with eligible fonts and a strong call to action. Unlike other forms of media, less is more.
4. Outdoor advertising alongside social media
The effect of a high impact, visual billboard can be increased when used alongside Twitter, Facebook, Instagram and other social media platforms.
Incorporating a memorable hashtag within your advertising creative will allow for immediate response via social media feeds.
This is one of outdoor advertising tips that we strongly recommend as it bridges the gap between traditional media and digital online. Almost everyone has access to a smartphone and your message can be shared amongst friends, family and the online population within seconds, increasing the chances of being seen by a massive audience.
We hope you found these outdoor advertising tips useful but if you need anymore information or help to plan and execute a successful billboard advertising campaign, please get in touch with us today.