Outdoor advertising rates

Outdoor advertising rates for 2020

Outdoor advertising rates vary based on the the location of which your adverts are positioned. Furthermore, they are also determined by traffic counts and potential numbers of exposure. Typical placements are around £350+vat per 2 weeks for a 48 sheet billboard.

Billboards can be purchased as a one off or by multiple locations. Buying a pack of 10 billboards with Amplify Outdoor can greatly reduce the overall cost as we offer package deals. Multiple billboard locations can potentially get hundreds of thousands of daily views based on the number of consumers driving by them in the course of a day.

Lets take a greater look at the outdoor advertising rates and other elements involved:-

What affects outdoor advertising rates?

There are many different elements that can affect how much you will pay for billboard advertising. Below are the three main factors:-

  • Traffic Count: The total volume of traffic that passes a billboard location. These figures come from government traffic data. The traffic count does not take into account whether a pedestrian sees your advert or not.
  • Demographics: The age, gender and income level of people who pass by a billboard location. Expect to pay more to advertise to people with higher income levels.
  • Impressions: The number of people who actually see the ad, based on the size of the billboard, visibility, the speed at which people are passing, etc. This is derived from the circulation and the geo-positioning of the billboard.

Together, these factors make up the outdoor advertising rates for a campaign. Furthermore you can check out our page for more information on billboard advertising costs.

Additional Costs To Keep in Mind

You will also need to consider the additional cost for printing and designing your outdoor advertising creative.

Printing a poster for a 48 sheet billboard (20ft x 10ft) will cost around £120+vat.

There will also be a cost for designing the advert. Budgeting around £100+vat for the design would be wise. We usually recommend hiring a designer who has experience in creating outdoor advertisements. We have put together  the steps to creating an effective billboard advertisementwhere you can find our top tips.

The reason we recommend going with a professional designer with experience in billboard advert design, is because designing a billboard is not like newspaper advertising or any other formats.

The Bottom Line on outdoor advertising rates

Due to outdoor advertising rates being very competitive it is worth it if you are trying to drive footfall to your location or boost brand awareness.

Finally, if you’re not sure if billboard advertising is the right option for you,  please feel free to contact us as we can provide you with all the information needed in creating a successful outdoor advertising campaign.



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