10 May Outdoor advertising for gyms
Outdoor advertising for gyms is becoming an increasingly popular way of trying to attract new members. Its a very competitive industry and gyms are always looking for ways to poach members from other gyms as well as enticing new clients.
When it comes to booking the ideal billboard, Location is everything. So in order to stay a step ahead of the competition lets take a look at a few top tips.
Why outdoor advertising for Gyms?
Outdoor advertising for gyms is very cost effective and is high impact way to promote your gym to target market within your local area.
How much is Outdoor advertising for gyms and fitness centres?
Billboards come in various shapes and sizes – They range from 6 sheets to whopping 96 sheets often situated within the urban landscape on main arterial roads and in shopping centres. You can expect to pay around £350 per 2 weeks for a 48 sheet size billboard.
Three factors to consider when booking outdoor advertising for Gyms
Who is your audience
- Think about your local area and the current clients who visit your gym.
- Is your club out in the suburbs, where customers work out in the evenings and at weekends.
- Are you in a City location where people work out in their lunch hour with classes.
Identifying your target audience will help you understand where best to engage with them. You could reach out to them as they commute to work, planting the seed in their minds to visit you before, during and after work.
Whichever location, think about how you can meet the needs of these potential customers and help them to meet their goals.
Understanding their motivation
After you have identified your audience you will have an idea of their motivations. Do they want to lose weight? Quite interested in doing classes for the first time?. They may also be a little fearful as your gym is new to them and worried about new surroundings. Engage with them by choosing the right messaging and images, Highlight in your advert design what they can expect when they walk through your doors..
Offering the right incentive within your creative can be the spark that your audience needs to try you out. Through the research that you have already gained, you should be able to figure out what will signpost them to you.
Here are some examples:-
- The cost
- The facilities are far better than their current gym
- They don’t want to commit to 12 months membership so offer no commitment.
- Advertise in January just after Christmas.
If you have any questions about outdoor advertising for gyms, please get in touch with us and we can discuss previous successful campaigns, packages and availability